Note: this article originally appeared on TechCrunch: Designing for Mobile: 7 Guidelines for Startups to Follow
As an investor, I’ve seen hundreds of mobile application pitches. And as a consumer, I’ve downloaded hundreds more – some …

I’ve long argued that Apple’s iTunes and the app store are woefully unintelligent. They are akin to merchandising in a storefront… when there is data available to make the store experience more compelling and better …

In the last month alone, I have purchased three books on the Amazon Kindle store (I use the Kindle app on the iPad)… had Amazon’s new Kindle Lending Library program been live, I would have …

Amazon finds a promotional ad unit they like… and they stick to it. I’ve written before about Amazon effectively selling the “buy / create once, access anywhere” tagline. It’s simple and it speaks to:

When Amazon announced the new Kindle product line and the $199 Kindle Fire – I declared that Amazon did more than introduce a disruptive product… they changed the non-iPad market with remarkably disrupitive pricing:

There are several reasons why Amazon’s new Kindle Fire – and the larger Kindle line – is disruptive (my take here).

Amazon’s $199 tablet, the Kindle Fire, is now available for pre-order. The product page is really terrific: colorful, informative, fun and all on a single page. It’s great:

There is nothing groundbreaking about what I am about to say… but: it is easy to overlook how simple and powerful making purchases with a single-click is.

Amazon’s marketing message for the Kindle is simple: buy once, read everywhere. It’s a compelling selling-point and the reason why othr services with similar propositions (ala Evernote) are so popular. The promo unit shows seven …

Since its launch, I have followed Amazon’s Kindle ads and campaigns. Today, you will notice that Amazon is marketing the Kindle for Valentines Day… and if you look back a year ago, you will also …

This is the counter at my local Borders for “eReaders“. There are countless devices, prices, preferences, etc. If you are in the market for one of these devices, would you rather sift through all these …

I have written before about Amazon’s Kindle Ad Units – which are usually excellent. Here is the latest – and you will notice the similarity in prior units. Nevertheless, I love the tagline “Buy Once, …