Introducing: Mastering Facebook in Kindle and Paperback
February 21, 2012 – 8:53 am | Comments Off

I’m excited to announce that I’ve turned the last 2+ years of Facebook blog posts into a book focused on Facebook: exciting campaigns, product development, virality, and platform developments. There are 200+ screenshots in the …

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Articles tagged with: Kindle

Amazon Marketing the Kindle for Valentines Day 2011… with Same Ads as 2010
February 2, 2011 – 4:13 pm | 13 Comments
Amazon Marketing the Kindle for Valentines Day 2011… with Same Ads as 2010

Since its launch, I have followed Amazon’s Kindle ads and campaigns. Today, you will notice that Amazon is marketing the Kindle for Valentines Day… and if you look back a year ago, you will also …

The Borders eReader Counter: Too Many Options?
January 2, 2011 – 11:15 am | 678 Comments
The Borders eReader Counter: Too Many Options?

This is the counter at my local Borders for “eReaders“. There are countless devices, prices, preferences, etc. If you are in the market for one of these devices, would you rather sift through all these …

Amazon Kindle: Buy Once, Read Anywhere
July 31, 2010 – 3:07 pm | 243 Comments
Amazon Kindle: Buy Once, Read Anywhere

I have written before about Amazon’s Kindle Ad Units – which are usually excellent. Here is the latest – and you will notice the similarity in prior units. Nevertheless, I love the tagline “Buy Once, …

Kindle: More 5-Star Reviews than any Amazon Product!
May 15, 2010 – 1:10 pm | 257 Comments

In my ongoing fascination / following of Amazon’s marketing for the popular Kindle device (see February, March and April campaigns) – I have another to add:

With the iPad, Its Time to Think About Books As Apps
April 28, 2010 – 1:53 pm | 6 Comments
With the iPad, Its Time to Think About Books As Apps

I have already written about how great the reading experience on the iPad is… but its even better when forward-thinking publishers / developers / authors think about book as applications.
As an app, books can …

Amazon Pushes Kindle as Applications; Grows Titles by 20% in Two Months
April 26, 2010 – 3:34 pm | 274 Comments
Amazon Pushes Kindle as Applications; Grows Titles by 20% in Two Months

Being squeezed by Apple’s iPad and Barnes & Noble’s Nook, Amazon’s Kind promotion has moved from hardware to software.
Before the iPad was released, I noted how Amazon aggressively ramped Kindle promotions. The marketing seems …

iBooks: iPad’s Book Experience Stomps Kindle’s
April 4, 2010 – 8:26 am | 340 Comments
iBooks: iPad’s Book Experience Stomps Kindle’s

I have long wanted an Amazon Kindle, but held out because of the looming iPad. Despite arriving a year longer than I initially assumed / hoped, I am glad that I waited as the iPad’s …

As iPad Approaches, Amazon Aggressively Pushes Kindle
March 2, 2010 – 12:30 pm | 610 Comments
As iPad Approaches, Amazon Aggressively Pushes Kindle

As the iPad’s “late march” shipping date arrives, Amazon is promoting the Kindle as agressively as it can. The below screenshots are large homepage units that on four consecutive visits… each conveying compelling selling points …

In Response to iPad, Amazon Pushing Kindle Through Email, Facebook
February 4, 2010 – 3:18 pm | 234 Comments
In Response to iPad, Amazon Pushing Kindle Through Email, Facebook

As many of us predict the iPad will lead to the Kindle’s demise, Amazon has begun pushing the Kindle through email, Facebook and their homepage (in conjunction with Valentines Day).
Here is the Amazon homepage – …

The Kindle: Amazon’s Most Wished For, Gifted & Purchased
November 30, 2009 – 7:52 am | 260 Comments
The Kindle: Amazon’s Most Wished For, Gifted & Purchased

On the heels of last night’s post about the most wished for laptops and how they differ from the bestselling items, Amazon released a statement on the success of the Kindle (conveniently timed with Cyber …

“Still Think Social Media is a Fad?”
August 19, 2009 – 11:47 am | 391 Comments
“Still Think Social Media is a Fad?”

Erik Qualman of Socialnomics has put together a great video called “Social Media Revolution”. Worth watching and then checking his datapoints and footnotes (a couple of which I included below):

Color, Unibody iPhones? Just Bring on the iPod Tablet!
May 14, 2009 – 3:56 pm | 684 Comments
Color, Unibody iPhones? Just Bring on the iPod Tablet!

Rumors of the new iPhone are making their way around the web (see Business Insider). They are good looking and would cause iPhone enthusiasts to wish they had them… but the color alone wouldn’t cause …