Smashing Magazine has a terrific guide to designing “call to action buttons.” Design and optimization can increase conversions dramatically – just ask (and study!) these conversion-focused leaders:
- Social gaming: RockYou, Slide, Zynga, etc
- Flash Sales: …

You could do several classes around Groupon and LivingSocial’s product / product marketing expertise. Here is a very simple example of how Groupon does the little things very well.
Many sites have Facebook Connect buttons across …

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The top four developers on Facebook have three very recognizable names… and one you probably are familiar with by product – but not by name: LivingSocial (whom I have …

Less than a week ago, I wrote about LivingSocial’s meteoric rise up Facebook:
Last week of March: 2,000,000 users
End of March: 10,000,000 users
First week of April: 14,500,000 users

If you’ve been on Facebook recently, you’ve certainly seen something like the below screenshot:

A list of five things, ranked in order. Usually followed by several friend comments… who then post their own “Top Five”.
It’s simple, …