If I was unsurprised that P&G was struggling to advertise on Facebook, 247WallStreet was convinced. Their reaction to the New York Times piece illustrating the struggles of Facebook-based brand campaigns was… And?!
And they provide three …

In today’s New York Times, Randall Stross dissects the world of brand advertising within social networks. Stross’ article, Advertisers Face Hurdles on Social Networking Sites, delves into whether or not brands can scalably succeed on …

Earlier in the week, I wrote about how AdMob, Google and Developers seem best poised to monetize iPhone Apps …instead of Apple. Now AdMob is demonstrating that monetization can uniformly move beyond Applications and across …

Terrific ad on the New York Times homepage from January 17th that shows how brand advertising can be done correctly. It’s smart, consistent with their TV campaign, and takes advantage of multi-ad sizes in a …