I spend a lot of time writing about next generation commerce… and we invest in compelling companies and models like ShoeDazzle and Wantful (as examples). For years, people have pointed towards NikeID as an example …

Just a terrific, creative and well-timed use of the Facebook Timeline by Nike Basketball. Coinciding with the NBA Playoffs – and a handful of new sneakers for top stars like Lebron James, Kobe Bryant and …

Fun and interesting screenshot below from my Facebook newsfeed just a few minutes ago. These two posts appeared beside one another and were not clustered under a topic (ie ‘Masters’ or ‘Golf’) by Facebook.

Yesterday, Li Na won the French Open and became the first Chinese tennis player to win a Grand Slam:

In time for the PGA Masters, Nike ran a daily Facebook promotion for their 20XI golf balls. Nike Golf’s 450,000 Facebook fans could win one of 25 sleeves of their exclusive Masters edition 20XI golf …

Nike has released the Nike+ GPS iPhone application to help you track, map and analyze your runs. It is a paid $1.99 application. Without needing the shoes, wristband, and/or monitor, the Nike+ application uses GPS …

For the World Cup Finals, Nike Soccer took over ESPN.com with a big, interactive campaign asking fans “Who are you behind?” When clicked, users arrived at their Facebook application and were able to submit “headlines” …

Last week I wrote about a Nike Golf / Golfsmith social media campaign that rewarded Facebook fans with special giveaways and discounts. The following ad units appeared alongside that blog post. They appeared instantly – …

This weekend, your local Golfsmith will be hosting Nike’s National Golf Day – which features Nike product demos, discounts, etc. But Facebook fans of both Nike Golf and Golfsmith get the VIP treatment with a …

Celebrating Tiger Wood’s ‘comeback’ to the PGA Tour, TGW.com ran a clever promotional campaign: receive free shipping on all NIKE golf products for the 24 hours following Tiger’s announcement.

This morning, Nike announced the unveiling of their new Nike Golf website via Facebook:

In March, I wrote about Apple’s full page advertisement in the New York Times touting the iPhone as a weekend tool: “Getting the most out of your weekend, one app at a time.”
In yesterday’s New …