In preparation for Lifetime’s season premier of Project Runway, PerezHilton.com ran its standard background ad unit alongside integrated, rich IAB units. The unique part of this campaign, however, was how Perez removed the blog’s standard …

Michael Jackson’s death was remarkable in several ways – one of which was what it signified for news delivery and discovery. Like millions of others, I first found out through Facebook, Twitter, text messages… all …

When I last covered Perez Hilton, it was when he hit 14,000,000 pageviews in a single day – a remarkable feat considering big brands like Huffington Post had topped out at 7,700,000.
An interesting outcome of …

You might not be interested in celebrity news and gossip…
You might not consider it important or meaningful…
But to the web, it is significant and marks a major move in the Digital Media space.
I’ve written …

The buzz on a slow Monday of tech news is around Facebook and who owns the content uploaded / created by their users.

But lost in this is that Perez Hilton covered it early this …

On Super Bowl weekend, ESPN was able to sell its homepage with two massive rich-media Star Trek advertisements… you know, the new iMax move that comes out May 8th, 2009.
On a weekend when ESPN …

Widgetbox has released the Blidget Pro product: the next generation of our successful Blidget tool. Also worth noting, it is our first subscription-based service ($3.99 / mo or $29.99 / year).
The Blidget Pro is …

First there was the Drudge Report.
Now there is the Huffington Post.
… And Politico.
… And The Daily Beast.
And as part of my 20 Digital Media Predictions for 2009 series, I am suggesting that there will …

While at SpaceCamp over the last couple days (in gorgeous Santa Monica), there was a lot of discussion around engaging advertising formats and units. Most of the conversation was around advertising on social media and …

Google entered the public web analytics game yesterday by expanding Google Trends beyond search queries and into web traffic. Just a couple years ago, we had two options for web data:
- Comscore provided detailed analytics …

A few weeks agon, I wrote about the trouble with PerezHilton.com as a business.
Since that post, Perez Hilton ‘quantified’ his popular blog with Quantcast and we have more data to look at.
It’s fascinating. Perez …