I frequently write about two ongoing themes:
1. the importance of “in the river marketing” (reaching targeted users at relevant points in the product / experience)

I write a lot about Redbox, in part because I am frequent users and in part because they are terrific marketers. Here’s yet another example of Redbox leveraging SMS to drive promotions (and to collect …

Redbox continues its string of smart, rewarding marketing campaigns. Redbox has provided discounts and rewards for email and site activity – realizing that the value of certain acitvities (validated email address) far exceeds the cost …

I write a lot about email marketing campaigns and best practices… in part because it is such a vital, under-discussed lever for marketers (primarily for engagement / retention). But also because I get so many …

Redbox is a service I love, a product that is terrificly done and a business whose future is murky (negative: moving digital and Netflix as a competitor; positive: Netflix as an example of transitioning perfectly). …