Introducing: Mastering Facebook in Kindle and Paperback
February 21, 2012 – 8:53 am | Comments Off

I’m excited to announce that I’ve turned the last 2+ years of Facebook blog posts into a book focused on Facebook: exciting campaigns, product development, virality, and platform developments. There are 200+ screenshots in the …

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Articles tagged with: Rockstar

Rockstar, 7-Eleven and Facebook Ads: Become a Fan, Get a Free Sample
September 11, 2009 – 11:04 am | Comments Off
Rockstar, 7-Eleven and Facebook Ads: Become a Fan, Get a Free Sample

Just last week, I wrote about Facebook and Chick-fil-A’s new direct response ads. Other units are starting to pop-up and this example is particularly interesting.
The ad is for a “Free Can of Rockstar” Energy …

Grand Theft Auto IV Makes $600m, Niko Bellic’s Actor Makes $100k
May 21, 2008 – 7:30 pm | 237 Comments

Grand Theft Auto IV will go down as the most successful video ever:
- Sold 3.6 million units in the first day
- Sold 6 million units in the first week
- Hit $500 million in sales in …

Grand Theft Auto IV & Forgetting Sarah Marshall
April 22, 2008 – 3:46 pm | 644 Comments

After being disappointed by Will Ferrell’s Semi-Pro (and the box office results agree), I was excited to see Forgetting Sarah Marshall… but the box office response was far from overwhelming (although I thought it was …