A few days ago, I highlighted the latest Carl’s Jr. Facebook campaign and noted the impressive mix of product, virality, advertising and consumer benefit (aka coupons and rewards).
Below is a similar effort from Starbucks …

I subscribe to Starbucks’ Facebook Page updates via SMS because I like to stay current with Facebook’s most current brand marketer. With 5.1m Facebook fans, they tend to innovate… and also get seem to trial …

In March, I wrote about Apple’s full page advertisement in the New York Times touting the iPhone as a weekend tool: “Getting the most out of your weekend, one app at a time.”
In yesterday’s New …

I spend a lot of time using mobile applications – in part to experience what is going on and in part to experience how brands and top players are thinking about mobile. There are plenty …

Facebook is testing several new Facebook Ad formats – recently rolling out surveys and ‘become a friend’ buttons inside the ad units. These are additional ways to brands and marketers to engage with their audience …

If you live in San Francisco and love coffee, you likely know about Blue Bottle Cafe – it is arguably the best coffee in the city, has a rabid fanbase and was made famous by …

InsideFacebook’s PageData tool is useful in understanding trends in Facebook usage, marketing and pop-culture. It is also a powerful way to track a brand’s success on Facebook – and if they are engaging in marketing …

I write a lot about Starbucks and their social media activity – in part because I drink a lot of their coffee and in part because they are one of the best big brands doing …

Starbucks was named the “Most Engaged Global Brand” in Charlene Li’s ENGAGEMENTdb study. I have written about Starbucks as a leading example of Facebook marketing (“A Lesson in Facebook Marketing and Engagement“) – this …

Starbucks is approaching 3,000,000 Facebook Fans (a huge number – they have 220,000 Twitter followers) and is engaging those users to find out how to better utilize Facebook and their popularity:
Starbucks Coffee Company: About to …

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1. GMail
The improved Gmail iPhone site is just that: improved. But a true GMail iPhone App would allow fuller cusotmizations, run faster, better integrate calendars and contacts… and soon …

My Starbucks Via samples arrived and that gave me a chance to do an instant coffee tasting / review. The video review is below (shot using my new Flip Mino HD… awesome). Even as a …