Note: this article originally appeared on TechCrunch: 10 Ways to Leverage Facebook for Startups: Part II, On-Site
Part I: Off-Facebook Strategy
Part II: On-Facebook Strategy
Yesterday I discussed how to improve user acquisition, activation and activity by building …

Note: This article originally appeared on TechCrunch (“5 Ways for Startups to Grow Their Brands on Twitter”).
Last week I began an effort to answer those questions I get asked most frequently, starting with how to …

This is a fun, light post from always-socially-creative Starbucks.
Starbucks is unveiling a new coffee brew (the Blonde Roast) tomorrow (January 12th). In an effort to promote the new roast, they have created a social campaign …

Sports fans today got a Black Friday present: the 149 day NBA lockout is on the verge on ending.
And the result is a good thing for fans: the season will be 66 games (a better …

ESPN is getting closer! I have written a lot about ESPN’s usage – and potential usage – of Twitter. I have criticized and applauded. Here is an example of ESPN continuing to improve.

I give Twitter a lot of credit for rolling out their new Activity Stream.
Sure, it’s quite ugly… that can be fixed.
And sure, it’s a glorified newsfeed / timeline… but it’s core to Twitter.

I’ve written a fair amount about how publishers should be better leveraging Twitter, Facebook Subscribe, and social products… and even tailored it to verticals like sports.

Notice anything about the below screenshot of a Twitter search? Only two of the tweets actually contain the search query (“Peyton Hillis”)…. but all of the returned tweets are relevant and discuss “Peyton Hillis” on …

I am a sports nut. That shouldn’t be news if you follow me here or on Twitter / Facebook. I also spend my professional life on the web and looking at new technologies. In part …

I recently touched on the potential importance of Facebook Subscribe, Facebook Subscribe: Opportunity for Publishers & Online Voices… and here is why Subscribe is important and not simply a “me too” product:

A post I drafted a few weeks ago and never published… better late than never (I think!)
Two good examples of In the River promotions for two new, relatively off-stream product launches:

Yesterday Facebook announced their Subscribe feature (you can read more from Facebook here). It is an important step as it changes the relationship of users: friends, followers, two-way delivery, etc.
It is also interesting that …