Introducing: Mastering Facebook in Kindle and Paperback
February 21, 2012 – 8:53 am | Comments Off

I’m excited to announce that I’ve turned the last 2+ years of Facebook blog posts into a book focused on Facebook: exciting campaigns, product development, virality, and platform developments. There are 200+ screenshots in the …

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Articles tagged with: Twitter

Twitter iOS Integration, Contacts
May 24, 2012 – 5:52 am | No Comment
Twitter iOS Integration, Contacts

I love that Twitter is baked directly into iOS…. but could be so much more – and I’ve written about that from the launch (example here). My primary frustration is that the integration doesn’t do …

#TrendingOnGoogle+
May 8, 2012 – 2:07 pm | Comments Off

I haven’t logged into Google Plus in a little, so I cannot tell if this is a new feature or a result of my infrequent usage – nevertheless, I was taken aback by Google’s new …

The Verge’s Mobile Navigation Sidebar
May 3, 2012 – 7:06 am | Comments Off
The Verge’s Mobile Navigation Sidebar

I admire how much The Verge (by Vox Media) has bushed the boundaries on content presentation / visualization. For a blog-like content hub, The Verge looks entirely unlike it’s peers: TechCrunch, VentureBeat, Engadget, etc. It’s …

Do More Than Display Tweets, Facebook Posts – Drive Engagement.
March 17, 2012 – 6:31 am | One Comment
Do More Than Display Tweets, Facebook Posts – Drive Engagement.

I nitpick design… and it’s certainly not because I am a designer or artistically talented; rather, it’s because I often struggle with the balance of aesthetics and functionality / efficacy. Great example here from The …

Siri and Twitter (Facebook and more)
March 8, 2012 – 10:37 am | One Comment
Siri and Twitter (Facebook and more)

As I have tweeted a few times over the last couple weeks, Siri is a better product in theory than in practice: ‘she’ simply is too inconsistent and too time intensive to really be worthwhile. …

Leveraging Facebook for Startups: Part II, On-Facebook
January 29, 2012 – 7:20 pm | Comments Off
Leveraging Facebook for Startups: Part II, On-Facebook

Note: this article originally appeared on TechCrunch: 10 Ways to Leverage Facebook for Startups: Part II, On-Site
Part I: Off-Facebook Strategy
Part II: On-Facebook Strategy
Yesterday I discussed how to improve user acquisition, activation and activity by building …

How to Grow Your Brand on Twitter. 5 Overarching Guidelines. Tons of Examples.
January 15, 2012 – 9:45 am | Comments Off
How to Grow Your Brand on Twitter. 5 Overarching Guidelines. Tons of Examples.

Note: This article originally appeared on TechCrunch (“5 Ways for Startups to Grow Their Brands on Twitter”).
Last week I began an effort to answer those questions I get asked most frequently, starting with how to …

Starbucks Releases New Coffee Brew: Blonde Roast. Runs a Clever Facebook, Twitter Campaign.
January 11, 2012 – 10:24 am | Comments Off
Starbucks Releases New Coffee Brew: Blonde Roast. Runs a Clever Facebook, Twitter Campaign.

This is a fun, light post from always-socially-creative Starbucks.
Starbucks is unveiling a new coffee brew (the Blonde Roast) tomorrow (January 12th). In an effort to promote the new roast, they have created a social campaign …

Twitter’s Role in the NBA Lockout. Fascinating.
November 26, 2011 – 1:55 pm | 2 Comments
Twitter’s Role in the NBA Lockout. Fascinating.

Sports fans today got a Black Friday present: the 149 day NBA lockout is on the verge on ending.
And the result is a good thing for fans: the season will be 66 games (a better …

ESPN’s Twitter Integration Improving.
November 22, 2011 – 7:59 am | Comments Off

ESPN is getting closer! I have written a lot about ESPN’s usage – and potential usage – of Twitter. I have criticized and applauded. Here is an example of ESPN continuing to improve.

Twitter’s Activity Stream Speaks Specifically to Me
November 15, 2011 – 12:55 pm | Comments Off
Twitter’s Activity Stream Speaks Specifically to Me

I give Twitter a lot of credit for rolling out their new Activity Stream.
Sure, it’s quite ugly… that can be fixed.
And sure, it’s a glorified newsfeed / timeline… but it’s core to Twitter.

ESPN’s Grantland & Bill Simmons Show How Publisher Networks Can & Should Leverage Twitter
October 29, 2011 – 7:25 am | 4 Comments
ESPN’s Grantland & Bill Simmons Show How Publisher Networks Can & Should Leverage Twitter

I’ve written a fair amount about how publishers should be better leveraging Twitter, Facebook Subscribe, and social products… and even tailored it to verticals like sports.