Facebook Pages are powerful ways to communicate with users, customers and fans… but the power is predicated by the size of its audience (a lesson well demonstrated by Twitter). Thus, it’s a natural move for …

I have written before that data around referral traffic could be a business model for both Twitter and Friendfeed. And as Twitter’s growth accelerates, I believe this more than when I wrote the article one …

Facebook’s vanity URL push (covered by TechCrunch) is a big deal for two reasons:
- the direct business model opportunity
- traffic via natural search
Let’s leave the business model alone for the now as it is …

There is a worm actively going around Twitter encouraging users to view the “best video” – which is cloaked in a short url (juste.ru/…). Twitter actively and quickly responded with a short, strange message:
“No matter …

11 days and 7 hours remain until the much-anticipated Palm Pre launch… at least that’s what Sprint’s ad campaign has drilled in my head (again and again). The ads are running on sponsorships across major …

The NBA clearly has MLB.tv envy…
And it’s not a bad thing! (now if only the NFL would start experimenting)
I have written before that Major League Baseball is the only major sports league to grasp the …

Despite the big traffic and abilities to engage with consumers, some brands are still afraid of social media. Most grasp the power of social media (from blogging to widgets and from Facebook to Twitter), but …

Services and brands enter mainstream pop culture when they:
1. Reach critical mass, and/or
2. Provide value in a way that makes their usage critical
Use Facebook and Twitter as examples. From print to television, both are now …

Enter email address to subscribe via email:

Thanks to Chai’s new Newsfeed RSS application, you can now use Widgetbox to create Blidgets and Blidget Pros from your Facebook Feed. Add you Twitter activity, blog and/or RSS …

There is no arguing that Twitter is a powerful marketing lever. There is also no arguing that Twitter can be remarkably noisy and difficult to navigate (in part because of the presence of so many …

Twitter received great placement in Sprint’s latest ad campaign: The Now Network (and Twitter gets even better placement on Oprah today!). The second commercial features both Pandora and Loopt.
The commercials are hip, interesting and …

Fascinating report out of Comscore on Twitter’s demographic breakdown:
18-24 year olds, the traditional social media early adopters, are actually 12 percent less likely than average to visit Twitter (Index of 88). It is the 25-54 …