Services and brands enter mainstream pop culture when they:
1. Reach critical mass, and/or
2. Provide value in a way that makes their usage critical
Use Facebook and Twitter as examples. From print to television, both are now …

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Thanks to Chai’s new Newsfeed RSS application, you can now use Widgetbox to create Blidgets and Blidget Pros from your Facebook Feed. Add you Twitter activity, blog and/or RSS …

There is no arguing that Twitter is a powerful marketing lever. There is also no arguing that Twitter can be remarkably noisy and difficult to navigate (in part because of the presence of so many …

Twitter received great placement in Sprint’s latest ad campaign: The Now Network (and Twitter gets even better placement on Oprah today!). The second commercial features both Pandora and Loopt.
The commercials are hip, interesting and …

Fascinating report out of Comscore on Twitter’s demographic breakdown:
18-24 year olds, the traditional social media early adopters, are actually 12 percent less likely than average to visit Twitter (Index of 88). It is the 25-54 …

Q. “Who are they talking to?”
A. “No one…. and everyone!”
Not in the Twittersphere yet? Let Current explain how it works and give you etiquette tips:

A little more than a month ago, I wrote about Starbucks new instant coffee: the Starbucks Via. My free samples have since arrived and I plan to do a review once I prepare and taste …

I’ve been using Seesmic’s Adobe Air Facebook application for a few days now. Despite all of it’s inadequacies (see below), it raises a larger question to me – and one that I have written about …

I get plenty of email spam… but Gmail does an admirable job making sure most of it doesn’t hit my inbox.
My new annoyance is, for lack of better terminology, “web 2.0 spam”. My inbox is …

CES 2009 is in full swing and as interesting as the technology on parade is the mood at the conference. And while I’m not in Las Vegas, I have been following the trends, mood and …

I love Twitter.
I’ve come to love FriendFeed.
And I really love my new iPhone 3G.
And I’ve never been a huge Facebook user.
All of these come together thanks to Apple and my new iPhone. After installing the …

About a week ago, web 2.0 celebrity / guru Jason Calacanis “officially” announced his retirement from blogging. Most of the blogosphere reaction was that the supposed retirement was either a hoax or a ploy to …