Introducing: Mastering Facebook in Kindle and Paperback
February 21, 2012 – 8:53 am | Comments Off

I’m excited to announce that I’ve turned the last 2+ years of Facebook blog posts into a book focused on Facebook: exciting campaigns, product development, virality, and platform developments. There are 200+ screenshots in the …

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Articles tagged with: Yelp

Facebook Places Promotes User Reviews, Places Categories
July 2, 2011 – 5:08 am | 412 Comments
Facebook Places Promotes User Reviews, Places Categories

More Facebook Places experimentation (is it clear enough yet that Places is gaining strategic importance?):

Two More Examples of “In the River” Promotions: Google & Yelp
November 14, 2010 – 7:09 am | 621 Comments
Two More Examples of “In the River” Promotions: Google & Yelp

Have you gotten sick of my writing about getting your marketing and product promotions “in the river”?
“In the river” is my terminology for making sure that messages are delivered inside the core experience and …

Starbucks Already Advertises Against Facebook Places Offers
November 3, 2010 – 8:08 pm | 281 Comments
Starbucks Already Advertises Against Facebook Places Offers

Today Facebook shook up the local deals space with their Facebook Places announcement: the local deal platform which now competes directly with Foursquare, Yelp, Groupon, etc.

Gilt City’s Cleverly Designed iPhone App
September 30, 2010 – 1:53 pm | 249 Comments
Gilt City’s Cleverly Designed iPhone App

Gilt Group has rolled out their new group-buying / coupon site Gilt City to six cities (New York, Boston, Los Angeles, San Francisco, Miami and Chicago). With it comes the Gilt City iPhone app.
There isn’t …

Geo-Local Overload?
September 12, 2010 – 8:55 am | 248 Comments

This is picture from Twitpic sums up the options that consumers and brick & mortar retailers face: choice overload. Google Places, Facebook Places and/or Fan Pages, Twitter, Yelp… and that doesn’t include Groupon, LivingSocial, and …

Amidst Facebook Places, Dont Forget Google Places (Now with Coupons)
September 10, 2010 – 9:07 am | 218 Comments
Amidst Facebook Places, Dont Forget Google Places (Now with Coupons)

Lost among the hubbub surrounding the similarly named Facebook Places is Google’s local product: Google Places. It might not include check-ins, but it is a product aimed at local businesses and search queries… and tied …

Promote Your Application Where, When it is Used (Huffington Post Example)
August 7, 2010 – 8:10 am | 646 Comments

Applications now being built atop:
– mobile web (html5, wap, etc)
– mobile platforms (iPhone, Android, etc)
– browser extensions (chrome, firefox, safari, etc)
– desktop apps (ie adobe air)

Microsoft’s “Office Social Connector” (aka Facebook Connect for Outlook) is Great
July 15, 2010 – 7:17 am | 383 Comments
Microsoft’s “Office Social Connector” (aka Facebook Connect for Outlook) is Great

But tying together the web’s most visited site (Facebook) with arguably the most important communication platform (email) is both natural and a long time coming.
And with this week’s announcement of Microsoft’s ‘Outlook Social Connector‘ …

Levis + Facebook’s Open Graph = Awesome Social Shopping
April 24, 2010 – 12:11 pm | 350 Comments
Levis + Facebook’s Open Graph = Awesome Social Shopping

Facebook’s F8 announcements featured prominent partner integrations with Pandora, IMDB, ESPN and Yelp… but Levi’s quickly demonstrated that the Open Graph and web-wide Like functionality are highly applicable to e-commerce and social shopping. Just as …

Checking-In: The Geo-coded Status Update
February 6, 2010 – 12:37 pm | 216 Comments
Checking-In: The Geo-coded Status Update

Two excellent posts on the current status of geo-location companies by Robert Scoble and Hunter Walk (both bloggers are great and their blogs are must reads). Scoble argues that industry-first Foursquare is being squeezed by …

MyTown Social Gaming Strategy
January 24, 2010 – 12:33 pm | 276 Comments
MyTown Social Gaming Strategy

MyTown is best described as Zynga meets Foursquare. Take the best aspects of social gaming (Zynga) and combine them with location based networking (Foursquare, Gowalla, Yelp) and you have MyTown: a game that awards points …

Yelp’s Augmented Reality Easter Egg: An iPhone App First
August 29, 2009 – 2:44 pm | 664 Comments
Yelp’s Augmented Reality Easter Egg: An iPhone App First

While you might disagree with Yelp’s method of getting their new iPhone Application upgrade through Apple’s review process – the fact remains that Yelp has innovated and pushed the boundaries from a consumer, development and …