I encourage you to read Eric Eldon’s piece on InsideFacebook about how Facebook’s most popular game, Farmville, now defaults to Facebook Credits and Payments.
As location and geo dominate the blog headlines (Twitter, Foursquare, Gowalla), …

As seen in the below screenshots, Facebook Widgets now feature and play video in-line (although I am not entirely sure that this is a new release – it is my first exposure to it). These …

In a recent New York Times article, Zynga CEO Mark Pincus said that all employees need to “be a CEO of something.” Its a terrific mantra and speaks to the importance of ownerships, responsibility and …

I am late the Settlers of Catan rage, which according to the Wall Street Journal, swept Silicon Valley in December. But I uploaded a photo of Catan to Facebook (shown below) and got a great …

MyTown is best described as Zynga meets Foursquare. Take the best aspects of social gaming (Zynga) and combine them with location based networking (Foursquare, Gowalla, Yelp) and you have MyTown: a game that awards points …

Before Apple enabled in-application purchases, the hot debate was whether or not revenue maximization came from charging for downloads (and limiting distribution) or through in-app advertisements (and hoping for continued engagement).
For game and music …

Facebook and Zynga in particular have become the center pieces for micro-transactions, social gaming and in-game purchasing habits… so much so that the activity on Microsoft’s Xbox Live and Playstation’s Playstation Store are often overlooked. …

This week, I wrote about the resurgence of billboard advertisements on 101 – spotlighting Droid, eBay, Zazzle, Yahoo and Zynga. While driving this morning, I captured this photo of Zynga’s billboard on 101 around Grand …

Over the last three nights and dinners, the same debate has arose among three separate groups of friends: the role of competition within the the web and user behaviors.
My strong feeling is that, other …

I have recently written several posts on the importance of promotion within Facebook’s newsfeed and the growing trend of larger (and more annoying) imagery. Facebook has clearly noticed because, according to InsideFacebook, they have issued …

Last week, I wrote about the growing trend of large imagery in the Facebook feed… moving from single images to now multi-image portraits. Well it is getting more prominent and the graphics are as bold …

Facebook’s newsfeed is a powerful lever to message users / fans, reach larger audiences and drive traffic. Like any marketing efforts, positioning and timing are important elements (a good reason to use services like Bit.ly …