Before Apple enabled in-application purchases, the hot debate was whether or not revenue maximization came from charging for downloads (and limiting distribution) or through in-app advertisements (and hoping for continued engagement).
For game and music …

Facebook and Zynga in particular have become the center pieces for micro-transactions, social gaming and in-game purchasing habits… so much so that the activity on Microsoft’s Xbox Live and Playstation’s Playstation Store are often overlooked. …

This week, I wrote about the resurgence of billboard advertisements on 101 – spotlighting Droid, eBay, Zazzle, Yahoo and Zynga. While driving this morning, I captured this photo of Zynga’s billboard on 101 around Grand …

Over the last three nights and dinners, the same debate has arose among three separate groups of friends: the role of competition within the the web and user behaviors.
My strong feeling is that, other …

I have recently written several posts on the importance of promotion within Facebook’s newsfeed and the growing trend of larger (and more annoying) imagery. Facebook has clearly noticed because, according to InsideFacebook, they have issued …

Last week, I wrote about the growing trend of large imagery in the Facebook feed… moving from single images to now multi-image portraits. Well it is getting more prominent and the graphics are as bold …

Facebook’s newsfeed is a powerful lever to message users / fans, reach larger audiences and drive traffic. Like any marketing efforts, positioning and timing are important elements (a good reason to use services like Bit.ly …

Facebook unveiled a relatively significant enhancement to their targeting and Ads platform… that, for some reason, has gone relatively unnoticed. Facebook now allows advertisers to target users that have engaged with your pages, applications, events …

Note: this is the second post of a four-post series on how Facebook Connect in changing digital media and online marketing. See the others here
Playfish’s ‘Who Has the Biggest Brain’ is a wide popular Facebook …

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Never heard of LOLapps?
Don’t worry – most of their 44,000,000 active monthly users probably haven’t either.
LOLapps enables users to easily create custom Facebook Apps using their tools. The basic …

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The top four developers on Facebook have three very recognizable names… and one you probably are familiar with by product – but not by name: LivingSocial (whom I have …

Zynga may well be one of the fastest growing companies that you’ve never heard of. And if you haven’t heard of Zynga, you’ve probably interacted with one of its Facebook, iPhone or web apps.
Lots …