Viewing entries in
Web 2-0

Introducing Snapchat Discover & ESPN

Yesterday, Snapchat launched their new short-form, fun media product Discover: "Snapchat Discover is a new way to explore Stories from different editorial teams. It’s the result of collaboration with world-class leaders in media to build a storytelling format that puts the narrative first. This is not social media." I am excited to say that ESPN is part of that launch - among ten other great launch partners. We of course represent your sports news and content. You'll find unique, daily sports clips, articles, photos and takes. It is fun and compelling - and most importantly, it fits really nicely within Snapchat's environment and interface. I think you'll have fun playing with it.

Also: our team is growing. So whether you are interested in creating the great social content or helping to build experiences like these - please contact me. There are many great positions.

snapchat discover espn

[youtube=https://www.youtube.com/watch?v=guGvV8LCx7o]

More: Techcrunch: Snapchat Launches Discover TechCrunch: Hands on with Snapchat Discover

My #LongReads Reading List of 2014: From Chris Rock to Jerry Jones and Silicon Valley to Rio de Janerio

A Reading List of #LongReads in 2014 — From Chris Rock to Jerry Jones and Silicon Valley to Rio de Janerio Continuing the theme of year-end lists, here is an eclectic and certainly incomplete list of interesting, long reads. From pop culture (Chris Rock, Chevy Chase, Dave Chappelle) to pizza founders (Mike Ilitch and Tom Monaghan) to sports (World Cup, Jerry Jones, Ray Rice) to business (Las Vegas, Uber, education) and more.

If you read my other list (My Favorite Products of 2014 — from apps to gadgets), you will notice the inclusion of Nuzzel and Pocket. There are many other ways to find and save great content (and so much comes from the general combination of email, Twitter and Facebook) - but that's what works for me. And producing a list like this becomes rather easy when you open up Pocket and can see a year's worth of favorites!

It is also worth noting another method - which I mistakingly failed to include in my 2014 Favorite Products: curated email list. MediaRedef, The Skimm, and Quartz are three I read daily. And they are loaded with great, smart, curated content.

chris rock Chris Rock Talks to Frank Rich About Ferguson, Cosby, and What ‘Racial Progress’ Really Means (Vulture) What’s killing comedy. What’s saving America.

Celebrate Dave Chappelle's New One-Man Show by Reliving the Funniest Night on Earth It was a routine Wednesday at the Comedy Cellar in N.Y.C....until Dave Chappelle dropped in for a surprise set. The unicorn of comedy then proceeded to invite a few famous audience members onstage for what morphed into a kind of roast/toast/love-in/improv session—and an instant classic in the annals of funny. On the eve of Chappelle's five-night run at Radio City this month—his biggest professional moment in more than a decade—we asked the guys who were there that night (including the unicorn himself) a simple question: How the hell did this happen?

The Conjuring of the Mirage (VegasSeven) 25 years ago, Steve Wynn was busily creating a new kind of resort. This is the tale of the alchemy–and the crazy risk–that changed the Strip forever.

Reaching My Autistic Son Through Disney (NYTimes) It’s later that night, and we’re driving down Connecticut Avenue after seeing the latest from Disney (and Pixar), “Brave.” I think I understand now, from a deeper place, how Owen, and some of his Disney Club friends, use the movies and why it feels so improbable. Most of us grow from a different direction, starting as utterly experiential, sorting through the blooming and buzzing confusion to learn this feels good, that not so much, this works, that doesn’t, as we gradually form a set of rules that we live by, with moral judgments at the peak.

One Startup’s Struggle to Survive the Silicon Valley Gold Rush (Wired) Nick and Chris no longer cared about “killing it.” They were too honest and too tired for that language and that posturing. At this point they just wanted to survive. They had about a month to raise $1 million or they would no longer be able to make payroll.

Rice case: purposeful misdirection by team, scant investigation by NFL (ESPN) “Outside the Lines” interviewed more than 20 sources over the past 11 days — team officials, current and former league officials, NFL Players Association representatives and associates, advisers and friends of Rice — and found a pattern of misinformation and misdirection employed by the Ravens and the NFL since that February night.

jerry jones

Jerry Football (ESPN) In the owner's suite, on his private jet or among Dallas' beautiful people, JERRY JONES seems a happy man. But what he really wants, he cannot have.

A Deeper Look at Uber's Dynamic Pricing (Bill Gurley) Fundamentally, most critics of Uber’s pricing model fail to recognize that Uber is a true marketplace. The majority of leading Internet marketplace companies use dynamic pricing as a solution when confronted with a scarcity of supply.

How much my novel cost me (Medium) Writing my first book got me into debt. To finish the next one, I had to become solvent

How David Letterman Reinvented TV (RollingStone) A backstage and in-depth look at how a gap-toothed failed morning-show host and a ragtag band of misfits and rejects changed television forever

prince

When “Purple Rain” Came Falling Down (Medium) At the apex of his success, Prince made a high-profile decision that damaged his reputation for years

Finding a Video Poker Bug Made These Guys Rich—Then Vegas Made Them Pay (Wired) At 12:34 pm, the Game King lit up with its seventh jackpot in an hour and a half, a $10,400 payout. Now Williams knew something was wrong: The cards dealt on the screen were the exact same four deuces and four of clubs that yielded Kane's previous jackpot. The odds against that were astronomical. Williams called over the executive in charge of the Silverton's slots, and they reviewed the surveillance tape together. The evidence was mounting that Kane had found something unthinkable: the kind of thing gamblers dream of, casinos dread, and Nevada regulators have an entire auditing regime to prevent. He'd found a bug in the most popular video slot in Las Vegas.

The Birth of the $60 Billion Videogame Industry (Medium) Sonic the Hedgehog, Super Mario Bros., and Sega’s war on Nintendo

The Anonymous Bestseller (Medium) Hugh Howey might be a bestselling author, but you wouldn’t know it by looking at him. And that’s how he likes it.

In Naples, Gift of Coffee to Strangers Never Seen (NYTimes) “It’s a simple, anonymous act of generosity,” said Ms. Cozzolino, 37, an employee of a medical device company. “As a Neapolitan who tries to restrict herself to four coffees a day, I understand that coffee is important. It’s a small treat that no one should miss.”

The Rio the World Cup Didn't Show (ESPNFC) Every second in Rio, she said, 4,700 gallons of sewage spills into the ocean. Up and down the coast, open pipes along the beach just dump the waste right into the water, and on bad days, locals call the visible stain of human waste the “black tongue.” The amount of feces in the water, she said, is 195 times what the U.S. considers acceptable, and 78 times what Brazil considers acceptable, and while this is profoundly disgusting — Leona stopped swimming when she learned the numbers — it is also cosmically perfect. There is the Rio that visitors see, whether swimming in the water or watching a soccer tournament on television, and then the real Rio, beautiful but flawed, hiding in the cliché.

college A brash tech entrepreneur thinks he can reinvent higher education by stripping it down to its essence, eliminating lectures and tenure along with football games, ivy-covered buildings, and research libraries. What if he’s right?

The Future of College? (Atlantic) A brash tech entrepreneur thinks he can reinvent higher education by stripping it down to its essence, eliminating lectures and tenure along with football games, ivy-covered buildings, and research libraries. What if he's right?

The Overprotected Kid (Atlantic) A preoccupation with safety has stripped childhood of independence, risk taking, and discovery—without making it safer. A new kind of playground points to a better solution.

wes-welker

Wes Welker Will Not Be Denied (ESPN) Wes Welker became one of the most dominant receivers of his era because of an unfailing belief in his abilities. In the wake of three concussions in 10 months, is that same self-confidence now putting his future at risk?

Twilight of the Pizza Barons (Business Week) Dominos and Little Caesars pizza founders' contrasting legacies

tmz

The Down And Dirty History Of TMZ (Buzzfeed) How a lawyer from the San Fernando Valley created a gossip empire and transformed himself into the most feared man in Hollywood, all by breaking a few long-held rules and, as rumor has it, lording over a notorious vault full of secrets.

50 Cent is My Life Coach (GQ) For years now, the man who wrote Get Rich or Die Tryin' has been getting very rich indeed—off record sales, energy drinks, self-help books, exercise routines, headphones, you name it. His newest product? A comeback record, Animal Ambition. You see, 50 Cent is healthier than you and wealthier than you, but he also believes you can get there, too, if you follow his advice. GQ's Zach Baron spent a month as the hip-hop mogul's prized pupil, making vision boards, hitting the gym, and reorienting his consciousness, to see if he could get a little bit more like 50

Together We Make Football (Grantland) On the NFL’s dark, intractable history of domestic violence

9 Exits On America's Football Highway (ESPN) A 540-mile stretch of I-20 in Texas reveals the state of football in the football state.

An Oral History of National Lampoon's Christmas Vacation (RollingStone) From freak snowstorms to the comedic cyclone that is Chevy Chase, the cast and creators reveal the secrets behind this beloved holiday-movies classic

The Quaid Conspiracy (Vanity Fair) Written in 2011 - but I discovered this recently... and have read & shared it many times since... pretty remarkable read They’re spending nights in their car, on the run from the same shadowy cabal—“the Hollywood Star Whackers”—who may have killed Heath Ledger, possibly sabotaged Jeremy Piven, and could now be targeting Lindsay Lohan. No, this is not the plot of Oscar nominee and Golden Globe winner Randy Quaid’s latest movie. It is what he and his wife, Evi, swear is really happening to them. With the Quaids in Canada, the author probes their nightmare reality, which has alienated friends and family, and turned the couple into outlaws.

Apple's Best Apps of 2014: Top Free, Paid and Grossing Apps

It's always interesting and valuable to explore Apple's Best of 2014: Top Lists. Below are screenshots of the Top Free, Top Grossing and Top Paid iOS Apps. You'll notice a few things:

Top Free: it's a list dominated by big brands. - Facebook has #1, #4, #5 and #11 with Messenger, Facebook, Instagram and WhatsApp respective. - Snapchat is #2. - Google has #3, #7, #12 with YouTube, Google Maps and Google. - Pandora is #6. Spotify is #9.

Top Paid: There is some variety here, Of the top 20 - 14 are games - 4 are Photo and Video - 2 Health and Fitness

Top Grossing: This gets slightly more interesting. - All of the top grossing applications feature in-app purchases. - Games still dominate: 18 of the top 20 are games. - Pandora is #3 overall and the only of the Top Grossing to also be a Top Free app. - Zoosk is the lone other top 20 app that is not a game. - Of the games, big names matter: King owns 3 of hte top 8 apps and SuperCell has 3 of the top 11

best of itunes 2014

My Favorite Products of 2014: From Applications to Gadgets

For the past several years, I have used December to write about my favorite products, digital habits, etc. And here again is my annual list of things I habitually use, love and rely on. There are obviously many, many other great products, apps, tools and gadgets - some fun and others meaningfully important to tech trends... this is simply a list of those things I use each and every day.

Applications, Tools and more...

Nuzzel and Pocket Both of these are new habits in 2014: Nuzzel is a new product and I simply find it to be the most effective and most efficient way to find and consume great content. And while, Pocket has been around, I have found myself using it daily in part because Nuzzel and Pocket work so well together, because Pocket works so well across device and Platform (iOS, Android, MacOS, etc) and because it works offline (great for reading during travel).

Spotify Spotify has been on this list since it launched… and in terms of daily minutes consumed, it is probably my most used product. We use it as a family and it's as much a part of my routine as my kids' (Raffi was our #1 artist of 2014… says a lot, right?). Once you spend the time to set playlists and explore new artists - the switching costs are also very high. I cannot imagine moving my music activity outside of Spotify: not only is it a great experience… it would be a great deal of work.

SportsCenter & WatchESPN Naturally I am a sports nut and am quite biased, but... I use these applications daily. SportsCenter for scores, stats, news and highlights (which has a major update coming in a few weeks) - and I use WatchESPN to watch Duke Football (whether on phone, Apple TV or other connected devices).

sportscenter widget

Overcast, Audible & iTunes Audio Books From Bill Simmons & Grantland to Serial to books on tape - I listen to a lot of audio content. I use: - Overcast for podcasts (like Serial and Bill Simmons) - the SportsCenter App's new On-Air functionality for live ESPN audio (like Mike & Mike and live games) - Audible and iTunes for audio books

Camera+ Gets better and better… Lots of other great options like Litely, but I eventually find myself happily returning to Camera+.

Twitter Notifications and Facebook Groups & Facebook Messenger Writing that Twitter and Facebook are part of my digital life would be rather obvious. So a couple features I now routinely use: - I actively manage and use Twitter Notifications to stay atop of news and content. Examples include getting notifications for @NikeStore (read more here), @BillSimmons, @BenedictEvans, @CNNbrk, and @AdamSchefter. - On Facebook, I use Groups regularly (both on web and now via application). We use it actively at ESPN for in-group communication and sharing. And I use Messenger more and more each month… particularly with friends who I do not regularly SMS with.

facebook groups app

iOS8 Widgets and... iOS8 Extensions - Pocket, Buffer, etc Extensions and Widgets have been a part of android for a while (or the capability) - but with ios8, this functionality opens up so many different use cases for users and app publishers. Pocket, Evernote, Pinterest, SportsCenter, Nuzzel, Wunderlist, Buffer and others suddenly become more routine / daily behaviors for me.

pocket-extensions

Travel Bundle: United, Uber, Passbook, Tripit, HotelTonight I've been on the road quite a bit recently and each of these apps is used with each trip. The United App is totally redone, reliable and integrates nicely with Apple's Passbook. Tript is terrific and I forward plans and confirmation reservations to the plans@tripit email service. Works perfectly. I have also used HotelTonight several times this past year and been pleasantly surprised by how elegant and easy it is… and they answered my biggest ask: the ability to book multiple days ahead.

Health Bundle: MyFitnessPal, Argus, Pedometer+ and Instant Heart Rate by Azumio No rhyme or reason as to how I use each of these together… but 2014 was the year for me where I moved entirely from hardware tracking to software. I use MyFitnessPal for tracking nutrition habits and logging activities. Pedometer+ is the simplest way to view movement (I use their simple iOS8 widget. And I use Argus and Instant Heart Rate to simply monitor and log simple performance during cardio workouts.

Video Bundle: iTunes, Netflix, Watch Disney Junior & Watch Disney Channel, Apple TV Maybe this is more a habit of the kids… but they have amassed quite the library on iTunes and a queue of favorite characters and shows via Disney's Watch apps and Netflix's playlist.

watchdisneyjr

Dropbox On this list year after year… deserves to be on this list more this year than any before - between file management, photo backup, and team collaboration.

Skitch Old reliable. Use it several times each day.

Evernote Skitch's parent company and product - Evernote is also old reliable. They are a great example of platform ubiquity and interface consistency across all of those products. From iOS native application to the MacOS Desktop App - Evernote works seamlessly across all of my devices and the content is readily accessible and editable.

Also of note: Evernote's product marketplace is very unique. The products within are of terrific and surprising quality. The Pfieffer product line is really fantastic.

Mobile Day I wrote about Mobile Day last year and am still shocked by how few people know about it. If you take a lot of phone calls - you'll just love the app. Note: As of this past week, MobileDay has introduced a freemium model for users who place more than 10 calls a month.

Wunderlist I love the interface, shared lists and the new integration into ios8 widgets / extensions. Easy integration with other users (family or teammates) and easy integration via email (simply forward tasks or emails to me@wunderlist.com). I have fiddled with several list / to-do services and this has become my favorite. An ask for 2015: the ability to send tasks from multiple email addresses.

Screenflow & Android Screencast Both excellent tools to capture, share and test product design and functionality. Screenflow allows editing and Android's Native Screencast makes it so, so simple.

Gadgets and Gear and Misc...

iPhone 6+ The size discussion is polarizing for many, but the benefits far outweigh any perceived size inconvenience: - more real estate and new usability formats from developers - bigger and better battery live - amazing, amazing camera (can't be overstated how good it is)

OnePlus I love this Android device. I love the build, the size, the feel. I really like the Cynogen / Android install and the customization opportunities. Really well done. And perhaps most importantly: I love price. Unlocked and 64GB for $349. The price is a game-changer.

Tile Took a little longer to ship than I had hoped - but the product is really well made and the software pairs easily and nicely. I have a Tile on each of my keychains and find myself clumsily having to use the app once a week. Also a great, fun gift.

iPhone & iPad Connection Cables I give several presentations and demos in a given week.... And I almost always prefer to give it as a live demo and off of the actual device. These cables are life savers and I keep a pair (hdmi + dvi) in the office and in my bag.

Bose Wireless Headphones Note: I am NOT an audiophile. I look for comfort, ease, sound, and size.

I bought these bluetooth early in the year and, while other headphones might have better sound quality, I really enjoy them. I really wanted a pair of wireless, bluetooth headphones for travel - and ones that would be comfortable after many hours of usage. The Bose headphones work terrifically. My only critique (but I think newer models are improved) is around battery life.

If you want more research, here are some good comparisons by The Verge and Gizmodo.

NiteIze Gear Ties These things are brilliant and I go through them like candy… simple way to keep your cables organized. With daily use, they last 6-12 months and are an easy add-on to any Amazon order.

Bobo Bars and Raw Revolution Bars I eat the same thing each morning for breakfast: either a Bobo Bar or a Raw Revolution Bar. Both are great (although everyone's tastes are obviously different).

Nespresso VertuoLine Coffee I eat the same thing every morning and I drink a lot (yes, a lot) of coffee. THe new Nespresso Vertuo machine is just terrific. Unlike past generations which only brewed espresso - this now also brews coffee. It's delicious.

Lists from others...

Some related "best of" lists from other sources... what did I miss?

- Mashable: 11 Most Useful Tools of 2014 - The Verge: Best Gadgets of the Year - Cult of Mac: Best Apps of 2014 - Slate: Favorite Apps of 2014 - CNET: Best Products of 2014 - The Verge: This is my Next (a general collection of gadget "best of's") - TheNextWeb: 65 of the Best iOS Apps Launched in 2014

Note: I am an investor in Nuzzel and MyFitnessPal.

Alex Schultz's Fantastic Lecture on Growth

YCombinator and Sam Altman have put together a tremendous resource for entrepreneurs, product managers, product marketers, etc... they have made available a series of lectures around YC's "How to Start a Startup" course and it is truly excellent. Not only are the topics spot on - and relevant to all aspects of founding, building and growing and business - but they have phenomenal leaders giving their talks.

I will ultimately do a couple of these posts - but wanted to start by embedding Alex SChultz's talk on Growth. Alex is an old colleague from eBay, a friend, and an absolute wizard of growth mechanics, product marketing, user scaling, etc. That's what he does at Facebook and has been doing it (very successfully) for quite some time there.

This is a must watch video - Alex has an ability to distill complicated numbers, tactics and ideas into something that is very clear and actionable. And again, it is relevant far beyond the earliest-stage companies.

[youtube=https://www.youtube.com/watch?v=n_yHZ_vKjno&feature=youtu.be]

Social Commerce Done Right: Nike's Takes to Social for "Twitter Only Sales"

If you are a sneaker aficionado, you are probably well aware of Nike's fantastic, online, social-only commerce routine. You might even have signed up for Twitter alerts from @NikeStore so that you never miss a special sale. And as a geek and a self-proclaimed sneakerhead (defined here: NYTimes here and here, FiveThirtyEight here)... Nike's Twitter usage is among the best examples of social commerce and part of my shopping habit (I actually have Twitter iOS notifications turned on for @NikeStore). And if you're not a sneaker fan, you should find Nike's tactics interesting in the same way that some brands have mastered Pinterest, blogging, etc. Nike has created an experience and specialness around their routines... and in the process, amassed a social following, engaged their highest value buyers / fans, and proved that social + commerce can indeed work.

Here's how it works and what makes Nike special:

1. Nike has a slew of special content and one-time sales (ie a sneaker Pop Up shop). These are often one-time colorways and styles of a certain sneaker. But Nike will also release special products tied to current events (like an Oregon football game) and so forth.

2. Nike shares these product launches via an online release schedule and then tweets each specific sale in the days leading up to the sale. The product preview page includes a "Launch Tips" section which encourages fans to follow @NikeStore and pre-register for the sale so as to expedite the purchase process (inventory is hotly contested):

3. Nike amplifies those tweets with other Twitter handles (ie running-related products are also shared via Nike's running handles).

4. product launches happen at pre-announced, defined times (usually 8am EST).

5. At 8am EST, @NikeStore tweets a special URL for the sale. Many of those releases are only available via Twitter - what Nike calls "Twitter Link Only (TLO)". Meaning, users have to follow @NikeStore to purchase the products.

6. The tweets arrive promptly at 8am EST and always have great visuals and a short, swoo.sh URL, like so:

photo 3

7. The shoes sell out within in minutes... sometimes seconds. The speed is pretty remarkable actually... again, encouraging followers to turn @NikeStore alerts on and to create their NikeStore.com account (with credit card on file of course).

8. The web purchase flow - on mobile and big-screen - is equally good looking: big visuals, social sharing tools, and focus on urgency.

nike kobe sold out

A couple other examples to highlight:

1. Nike had Christmas-day sales that coincided with the special shoes worn by its players (like Lebron James) that day. It was a Twitter-only sale.

Here is the pre-sale post... whetting the appetite:

And then the sale announcement:

Lebron then shared with his followers and posted an Instagram picture of his new shoes.

2. Nike does something similar during big sporting events. For instance, Nike now sells NFL jerseys and merchandise and during big, nationally televised games - they share related (and sometimes special) products via Twitter:

And lastly, my favorite screenshot: Nike's Launch Tips - which are included with pre-sale products.... again: encouraging users to follow Nike and not miss an opportunity:

nike tips

A New ESPN.com Is Coming

espn-redesign1 Earlier today, we began to open the doors to a small group of ESPN users for the new, redesigned ESPN.com. It is the first day of our Beta process - a multi-month process in which we will gradually open the doors to more and more fans, continuously test and iterate, and build towards the eventual site launch. Mashable covered the redesign last night (you can read here).

And you can learn more about the redesign and request early access here.

espn-redesign3

Below are some questions and my answers from the Mashable article:

What are the goals for the new ESPN.com?

Simply put, we set out to build a modern ESPN.com that showcases our expansive content (scores, analysis, highlights videos, and games) beautifully and intuitively across all devices and screen sizes. Furthermore, we aimed to create a cohesive aesthetic and experience across the new ESPN.com and our native applications like SportsCenter and Fantasy Football. Over time, you will hopefully notice that our site and our applications feel connected and familiar.

How were those goals translated into the current beta? And how much will that evolve over the next several months, based on user feedback?

Hopefully that vision is are strongly evidenced within the beta site, which is an ever-evolving product experience. Rather than building in wireframes and static files, we have stressed working and living in live, beta-experiences… so we have been using some form of the Beta internally and using it for extensive user-testing and experimentation. That will continue as we now open the beta publicly – the site will change routinely, we will launch and test new product and content experiences, and we will learn from fan feedback and interactions. The Beta site – like the eventual site launch – is an evolving, living organism.

Why did you choose for it to look, feel and function the way it does?

Aesthetically, we are aiming for a clean, modern look that works intuitively across all screen sizes and feels connected to our mobile applications. The site is designed responsively, starting first with the mobile phone and responding to larger screens (tablet and beyond). You will notice that the site is organized into three distinct pillars:

Favorites: prominently delivering *your* teams, news, and fantasy scores… this has been a tremendous hit with fans during user-testing

News: the best news of the day, as delivered by our amazing content team. It is organized in an ever-scrolling news feed, rich with video and big imagery

ESPN Now: this is a new content experience that brings together lively and real-time content from what’s happening in the sports world now, at this moment. Content comes from our news desk, Twitter, Facebook, Instagram, and more – and it too is rich with video and imagery.

These all sit beneath a much-simplified navigational header and a cleaner, more visual scoreboard.

introducing espn

Introducing the SEC Network

Thursday at 6pm est, ESPN debuted the SEC Network, a new sports network devoted to the Southeastern Conference. The next 14 days will feature an array of events and specials, including customized programming to feature 14 schools in 14 days with team previews, greatest games and SEC features leading into the network’s first college football game on Thursday, Aug. 28, Texas A&M at South Carolina.

In addition to expansive college football programming to kick off the season, the network will also showcasing all sports: from basketball to to Olympic sports like swimming - 100's of events will carried live as SEC Network + events on SECNetwork.com and WatchESPN.

You can access the SEC Network on your television now, digitally and secsports.com and via WatchESPN with the new SEC Network and SEC Network + Channels. Download WatchESPN on iOS and Android to access.

IMG_0591.PNG

IMG_0589.PNG

Nike Merchandises Rory McIlroy, Tiger Woods & the PGA Championship

I love golf. I love Nike. And I love Rory. Unsurprisingly, I've also written a fair amount about each - particularly Nike and its use of social media and commerce. Here's on more to add to that collection - Rory McIlroy is the world's #1 golfer and tees off at the PGA Championship today. He also is a Nike athlete.

Just ahead of Rory's opening round tee off, Nike released the following Facebook post - which includes Rory's attire and gear for the entire four-day tournament. That then links to a custom short URL (http://gonike.me/Valhalla) with all of Rory's gear and the wider Nike offering.

Nike of course did the same for their other major star: Tiger Woods (also shown below).

wpid-wp-1407440434792.png

tiger woods nike gear