Facebook’s mobile app install units are a hit. In spring 2013, Facebook had announced that 25 million app downloads had been driven through the iTunes App Store and Google Play. At the time, over 40 of the top 100 top grossing apps for both iOS and Android were leveraging Facebook’s mobile install units. The unit’s […]
It’s Saturday, the day after Black Friday, and my inbox is loaded with promotions about expiring offers, extended sales, and upcoming Cyber Monday. It reminded me that this shopping holiday relies heavily on email, GMail’s new format now has a very significant impact, and that I had written an unpublished, related blog post about the […]
This is the definition of a product launch gone viral… and it’s only for pre-orders. Of course, the product itself is compelling, intriguing, cool, and priced for mass appeal ($55). Product or content quality is a prerequisite… and Coin seems to have achieved that. But the launch itself was also well done and took advantage […]
The month of September was noteworthy for ESPN’s digital properties for a few reason. First: scale. Not only did ESPN reach a record 72.7 million unique visitors – it marked the the largest monthly reach ever within the entire sports category. ESPN accounted for 30% of all sports category usage – more than the Nos. […]
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