Is this how Hollywood is going to release new movies, music and video games?

I hope so… because there is a lot of potential here.

Disney’s launched an iPhone App for it’s new film Bolt (which opens tomorrow). It launched a couple weeks prior to the movie’s release. It’s free, of course, as it’s a marketing / brand awareness play. The App features:

- high quality trailers
- an interactive game based on the accelerometer
- high scores and viral score sharing

Not exactly an App I would use – but I am not the target audience. I do however think that this is a brilliant marketing move and look forward to other studios / marketers doing the same.

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