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Perez Hilton Hits 14,000,000 Pageviews Yesterday. Wow.

Submitted by Ryan Spoon on February 24, 2009 – 2:11 pmComments

You might not be interested in celebrity news and gossip…
You might not consider it important or meaningful…
But to the web, it is significant and marks a major move in the Digital Media space.

I’ve written about Perez Hilton many times before and the values / perils of being a one-man brand.

But by doing 14,000,000 pageviews yesterday… Perez has clearly showed those are not issues for PerezHilton.com and his business. 14m pageviews is a staggering number for what is basically a one-man shop and blog. Those numbers cement him as a major online brand and space (obvious even a year ago). Consider that 14m pageviews is ahead of Huffington Post (max was 7.7m / day in last month) and on the heels of Wordpress.com (max was 20.8m in last month).

It is also worth noting that all three sites (PerezHilton.com, Wordpress.com and HuffingtonPost.com) are directly measured by Quantcast.

Perez Hilton’s daily traffic measured against Huffington Post (to show scale):

Perez Hilton’s daily traffic measured against Wordpress.com’s:

Perez Hilton’s Monthly Uniques

Perez Hilton’s Monthly Pageviews:

Popularity: 23% [?]

  • Perez Hilton has always been on top...Dis is great ..
  • inpaki
    I second that! For all you pageview haters, something tells me Perez doesn't need to game anything. That's the difference between a superstrong brand and a bunch of blackhat marketing tricks which is what most companies that pop like this rely on.

    http://www.methoo.com
  • I think you are very much correct:P
  • The is too good and the article that hilton dose are great he know every thing that is to be known about blogging thats why his site get so many unique hits aday...

    CHEERS
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  • howtogrowtaller
    It's not the amount of traffic but what it does. What were the session times, repeat visitors and unique visitors?
  • What makes this even more amazing for me is that he is, for all practical purposes, a one man show. This truly shows that the internet is the most level business playing field in the world, and that anything is possible with enough time and effort.
  • This is quite impressive, I am pleased to read this post, keep posts like this coming, you totally rock!

    Cheers,
    jana duit
  • kirkspock
    right on. Perez, you little jerk. You got what you deserve so quit being a cry baby.
  • Wow thats amazing, but someday when she have a kid, she got nothing... LoL
  • Good Work, it is really helpful to me.
  • Crazy... PerezHilton is single-handedly becoming the equivalent of the National Enquirer. Except he's a one man band. To say impressive would be an understatement. His personality also lends very well to writing about this topic. I mean a gay dude, that's kinda weird. Great build-in marketing right there:)
  • denise
    THE HOLY BIBLE STATES AND I QUOTE FROM THE BIBLE GOD SAYS IN LEV 18.22 THOU SHALT NOT LIE WITH MANKIND AS WITH WOMANKIND IT IS ABOMINATION. END OF QUOTE. GOD CALLS UNNATURAL. CIVIL UNIONS SHOULD;NT BE ALLOW. GOD WILL DESTROY THIS WICKED MIND PERSONS FROM THE FACE OF THE EARTH. GOD WILL POUR OUT HIS WRATH. GOD IS NOT MOCKED.
  • good news
  • I've been reading along for a while now.
    I just wanted to drop you a comment to say keep up the good work
  • How is that even possible?
  • test
  • Congrats to its success!
  • Nice Site.I will be visiting more often as you have done a good job.
  • You are absolutely right - Perez Hilton is a really strong brand.
  • Afthought
    How many of those hits where misguided attempts to connect with news about Paris Hilton?
  • grahammudd
    Damn, them's some staggering numbers.
  • Except everybody knows that the page view is dead in the market. He probably has nice meaningful traffic, but pageviews really mean very little in the market. It's not the amount of traffic but what it does. What were the session times, repeat visitors and unique visitors?

    Pageviews can be gamed by seo, affected by technologies like AJAX, video, etc. (to the negative, but that's not the point), etc. - it's really a weak benchmark for traffic in today's market.
  • You are absolutely right - Perez Hilton is a really strong brand. I charted searches on Hitwise and "perez hilton" gets 300x the volume of searches compared with "paris hilton".
  • WTF
  • I second that! For all you pageview haters, something tells me Perez doesn't need to game anything. That's the difference between a superstrong brand and a bunch of blackhat marketing tricks which is what most companies that pop like this rely on.
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