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101 Billboards: The New Ad Unit?

Submitted by Ryan Spoon on November 8, 2009 – 10:59 amComments

Driving up 101 North last night, we passed billboards advertisements for:

- eBay (several billboards featuring their new ad campaign)
- Zazzle (see below, clearly in time for the holiday gift giving season)
- Zynga (which was simply a red sign with their white dog – not text whatsoever)
- Droid (featuring the handset and prominent Verizon / Google logos)
- Yahoo (a pink billboard featuring their new ad campaign)

When did advertising on 101 become so fashionable? I understand that Droid advertisement (it is time sensitive and a consumer product play) but since 2003, I have not seen such a flurry of branding-based billboard ads… Perhaps the prices have plummeted!

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