Comscore Releases Search Engine and Search Query Traffic: Amazon +20%, Craigslist +6%


Comscore released their December search engine statistics and, among the usual information, there is some very interesting data. A couple thoughts: - Across the board, December traffic is lower than November (due to the holidays) - While that makes sense for informational sites, Amazon surged +20% - Craigslist (another highly 'transactional' site) was also +6% - In the social worlds, Youtube grew nearly 8% while Facebook dropped 14% and MySpace nearly reached 20%... but Youtube is more reliant on the search box than Facebook or MySpace - but that really shouldn't change that drastically on a monthly basis. - Mapquest is dying. Who uses Mapquest anymore?

Full chart after the jump...

 

comScore Expanded Search Query Report
December 2007
Total U.S. – Home/Work/University Locations

Source: comScore qSearch 2.0

 

Expanded Search Entity

Search Queries (MM)

Nov-07

Dec-07

Percent Change Dec-07 vs. Nov-07

Total Expanded Search

13,907

13,523

-2.8%

Google Sites

7,326

7,165

-2.2%

     Google

5,923

5,651

-4.6%

     YouTube/All Other

1,403

1,514

7.9%

Yahoo! Sites

2,395

2,363

-1.3%

     Yahoo!

2,358

2,326

-1.4%

     All Other

37

37

0.0%

Microsoft Sites

984

963

-2.1%

     MSN-Windows Live

947

927

-2.1%

     Microsoft/All Other

37

36

-2.7%

Time Warner Network

838

784

-6.4%

     AOL

445

434

-2.5%

     MapQuest/All Other

393

350

-10.9%

eBay

489

508

3.9%

Ask Network

464

416

-10.3%

     Ask.com

263

238

-9.5%

     MyWebSearch.com/ All Other

201

178

-11.4%

Fox Interactive Media

436

350

-19.7%

     MySpace

427

342

-19.9%

     All Other

9

8

-11.1%

Craigslist.org

207

220

6.3%

Amazon Sites

178

215

20.8%

Facebook.com

119

102

-14.3%

 

To request more information on comScore qSearch 2.0, please visit http://www.comscore.com/contact



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comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. This capability is based on a massive, global cross-section of more than 2 million consumers who have given comScore permission to confidentially capture their browsing and transaction behavior, including online and offline purchasing. comScore panelists also participate in survey research that captures and integrates their attitudes and intentions. Through its proprietary technology, comScore measures what matters across a broad spectrum of behavior and attitudes.  comScore analysts apply this deep knowledge of customers and competitors to help clients design powerful marketing strategies and tactics that deliver superior ROI.  comScore services are used by more than 800 clients, including global leaders such as AOL, Microsoft, Yahoo!, BBC, Carat, Cyworld, Deutsche Bank, France Telecom, Best Buy, The Newspaper Association of America, Financial Times, ESPN, Fox Sports, Nestlé, Starcom, Universal McCann, the United States Postal Service, Verizon, ViaMichelin, Merck and Expedia.  For more information, please visit www.comscore.com