Comscore released their December search engine statistics and, among the usual information, there is some very interesting data. A couple thoughts: - Across the board, December traffic is lower than November (due to the holidays) - While that makes sense for informational sites, Amazon surged +20% - Craigslist (another highly 'transactional' site) was also +6% - In the social worlds, Youtube grew nearly 8% while Facebook dropped 14% and MySpace nearly reached 20%... but Youtube is more reliant on the search box than Facebook or MySpace - but that really shouldn't change that drastically on a monthly basis. - Mapquest is dying. Who uses Mapquest anymore?
Full chart after the jump...
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comScore Expanded Search Query Report Source: comScore qSearch 2.0 |
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|
Expanded Search Entity |
Search Queries (MM) |
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|
Nov-07 |
Dec-07 |
Percent Change Dec-07 vs. Nov-07 |
||
|
Total Expanded Search |
13,907 |
13,523 |
-2.8% |
|
|
Google Sites |
7,326 |
7,165 |
-2.2% |
|
|
|
5,923 |
5,651 |
-4.6% |
|
|
YouTube/All Other |
1,403 |
1,514 |
7.9% |
|
|
Yahoo! Sites |
2,395 |
2,363 |
-1.3% |
|
|
Yahoo! |
2,358 |
2,326 |
-1.4% |
|
|
All Other |
37 |
37 |
0.0% |
|
|
Microsoft Sites |
984 |
963 |
-2.1% |
|
|
MSN-Windows Live |
947 |
927 |
-2.1% |
|
|
Microsoft/All Other |
37 |
36 |
-2.7% |
|
|
Time Warner Network |
838 |
784 |
-6.4% |
|
|
AOL |
445 |
434 |
-2.5% |
|
|
MapQuest/All Other |
393 |
350 |
-10.9% |
|
|
eBay |
489 |
508 |
3.9% |
|
|
Ask Network |
464 |
416 |
-10.3% |
|
|
Ask.com |
263 |
238 |
-9.5% |
|
|
MyWebSearch.com/ All Other |
201 |
178 |
-11.4% |
|
|
Fox Interactive Media |
436 |
350 |
-19.7% |
|
|
MySpace |
427 |
342 |
-19.9% |
|
|
All Other |
9 |
8 |
-11.1% |
|
|
Craigslist.org |
207 |
220 |
6.3% |
|
|
Amazon Sites |
178 |
215 |
20.8% |
|
|
Facebook.com |
119 |
102 |
-14.3% |
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To request more information on comScore qSearch 2.0, please visit http://www.comscore.com/contact
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