Comscore released their December search engine statistics and, among the usual information, there is some very interesting data. A couple thoughts:

- Across the board, December traffic is lower than November (due to the holidays)
- While that makes sense for informational sites, Amazon surged +20%
- Craigslist (another highly ‘transactional’ site) was also +6%
- In the social worlds, Youtube grew nearly 8% while Facebook dropped 14% and MySpace nearly reached 20%… but Youtube is more reliant on the search box than Facebook or MySpace – but that really shouldn’t change that drastically on a monthly basis.
- Mapquest is dying. Who uses Mapquest anymore?

Full chart after the jump…

 

comScore Expanded Search Query Report December 2007 Total U.S. – Home/Work/University Locations Source: comScore qSearch 2.0
Expanded Search Entity	Search Queries (MM)
	Nov-07	Dec-07	Percent Change Dec-07 vs. Nov-07
Total Expanded Search	13,907	13,523	-2.8%
Google Sites	7,326	7,165	-2.2%
Google	5,923	5,651	-4.6%
YouTube/All Other	1,403	1,514	7.9%
Yahoo! Sites	2,395	2,363	-1.3%
Yahoo!	2,358	2,326	-1.4%
All Other	37	37	0.0%
Microsoft Sites	984	963	-2.1%
MSN-Windows Live	947	927	-2.1%
Microsoft/All Other	37	36	-2.7%
Time Warner Network	838	784	-6.4%
AOL	445	434	-2.5%
MapQuest/All Other	393	350	-10.9%
eBay	489	508	3.9%
Ask Network	464	416	-10.3%
Ask.com	263	238	-9.5%
MyWebSearch.com/ All Other	201	178	-11.4%
Fox Interactive Media	436	350	-19.7%
MySpace	427	342	-19.9%
All Other	9	8	-11.1%
Craigslist.org	207	220	6.3%
Amazon Sites	178	215	20.8%
Facebook.com	119	102	-14.3%

 

To request more information on comScore qSearch 2.0, please
visit http://www.comscore.com/contact

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the
digital world. This capability is based on a massive, global cross-section of
more than 2 million consumers who have given comScore permission to
confidentially capture their browsing and transaction behavior, including
online and offline purchasing. comScore panelists also participate in survey
research that captures and integrates their attitudes and intentions. Through
its proprietary technology, comScore measures what matters across a broad
spectrum of behavior and attitudes.  comScore analysts apply this deep
knowledge of customers and competitors to help clients design powerful
marketing strategies and tactics that deliver superior ROI.  comScore
services are used by more than 800 clients, including global leaders such as
AOL, Microsoft, Yahoo!, BBC, Carat, Cyworld, Deutsche Bank, France Telecom,
Best Buy, The Newspaper Association of America, Financial Times, ESPN, Fox
Sports, Nestlé, Starcom, Universal McCann, the United States Postal Service,
Verizon, ViaMichelin, Merck and Expedia.  For more information, please
visit www.comscore.com