Amazon.com - The Worst Cross-Merchandising Ever?


I love Amazon. I buy everything there - from toothpaste to food to electronics. They make buying easy. Amazon's finding experience and cross-merchandising technology is so superior to the competition that they are mentioned in nearly every e-commerce discussion I've been a part of.

But last night I received something so bizarre that it made me wonder if Amazon's merchandising talents haven't yet made their way off-line.

I purchased 120 'Doggie Waste Bags' using my Amazon Prime account. The package arrived within 24 hours with a gift: an individual box of Kellogg's Smart Start Healthy Heart Cinnamon Raisin Cereal. Huh?! Cross-promoting cereal with pet poop bags is a strange, strange combination.... even if it's loaded with fiber.