Mahalo has grown very nicely over last two quarters and, according to Quantcast, now reach over 800,000 uniques monthly. While my searching behavior still starts at Google and goes to Wikipedia for informational needs – I find myself using Mahalo for topics that are either:

1) very current (Google still struggles breaking news within results sets – see American Idol finalists)
2) wide but shallow (lots of content but no definitive / authoritative leader)

Apparently users agree that for Mahalo works for video games searches (which work for both of the above bullets). Below are the top 20 Mahalo pages – 13 of which are gaming related. And if you look at Quantcast’s related websites, there is a theme of gaming (see below).

Mahalo has a video games hub, but it might make sense to create / pursue a deeper video game portal or network (Wikia is experimenting there).

Gaming Information Affinity
mycheats.com 14.2x
teamxbox.com 12.2x
gametrailers.com 10.7x
joystiq.com 10.0x

Top 20 Mahalo Pages

1. Lost Odyssey Walkthrough
2. Devil May Cry 4 Walkthrough
3. Pavlik Taylor Live Coverage
4. Debbie Clemens Photos
5. Guitar Hero 3 Wii Cheats
6. Guitar Hero III Cheats
7. How to Play Guitar for Newbies
8. 2008 Grammy Performances
9. Net Gun
10. Turok Xbox 360 Walkthrough
11. Penumbra Black Plague Walkthrough
12. Bush Tax Rebate 2008
13. Guitar Hero 3 Song List
14. Halo 3 Armor
15. Guitar Hero 3 Xbox 360 Cheats
16. 2 Girls, 1 Cup
17. The Simpsons Game Walkthrough
18. Halo 3 Skulls
19. Pokemon Crater
20. David Tarloff

    

    Popularity: 2% [?]