Amazon & McDonalds - A Lesson in Awful Cross Marketing


While I cannot definitively label this as the worst cross-marketing I've ever received (see that one here...!) - this isn't far behind. Today I received a package of Myoplex Light (a healthy, protein-heavy meal replacement system). In the package, Amazon included a coupon for a free McDonalds Southern Chicken sandwich and a free Southern Chicken Breakfast biscuit. Seriously? The point of me ordering the Myoplex was to eat healthy. Amazon even lists the product under the "Health and Personal Care" category - so not only is the McDonalds cross merchandising completely irrelevant to my purchase... it's downright cruel and tempting!!