Amazon & McDonalds – A Lesson in Awful Cross Marketing
Submitted by Ryan Spoon on June 3, 2008 6:45 pmComments
While I cannot definitively label this as the worst cross-marketing I’ve ever received (see that one here…!) – this isn’t far behind.
Today I received a package of Myoplex Light (a healthy, protein-heavy meal replacement system). In the package, Amazon included a coupon for a free McDonalds Southern Chicken sandwich and a free Southern Chicken Breakfast biscuit. Seriously? The point of me ordering the Myoplex was to eat healthy. Amazon even lists the product under the “Health and Personal Care” category – so not only is the McDonalds cross merchandising completely irrelevant to my purchase… it’s downright cruel and tempting!!

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