Amazon & McDonalds - A Lesson in Awful Cross Marketing | RyanSpoon.com

Amazon & McDonalds - A Lesson in Awful Cross Marketing

While I cannot definitively label this as the worst cross-marketing I’ve ever received (see that one here…!) - this isn’t far behind.

Today I received a package of Myoplex Light (a healthy, protein-heavy meal replacement system). In the package, Amazon included a coupon for a free McDonalds Southern Chicken sandwich and a free Southern Chicken Breakfast biscuit. Seriously? The point of me ordering the Myoplex was to eat healthy. Amazon even lists the product under the “Health and Personal Care” category - so not only is the McDonalds cross merchandising completely irrelevant to my purchase… it’s downright cruel and tempting!!

[?]
Share This



You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

AddThis Social Bookmark Button

4 Responses to “Amazon & McDonalds - A Lesson in Awful Cross Marketing”

  1. This is like the dentist who gives every kid a Jolly Rancher

  2. […] I also struck on a pure cross-marketing wisdom gem, written by Ryan […]

  3. […] Amazon / McDonalds a lesson in awful cross marketing Added on 07/18/2008 at 11:22AM […]

  4. […] a package of Myoplex Light (a healthy, protein-heavy meal replacement system). In the package, Ahttp://ryanspoon.com/blog/2008/06/03/amazon-mcdonalds-a-lesson-in-awful-cross-marketing/What’s Hot, What’s New at San Diego McDonald’s… Meal information, job applications and a club […]

Leave a Reply