Amazon & McDonalds - A Lesson in Awful Cross Marketing
While I cannot definitively label this as the worst cross-marketing I’ve ever received (see that one here…!) - this isn’t far behind.
Today I received a package of Myoplex Light (a healthy, protein-heavy meal replacement system). In the package, Amazon included a coupon for a free McDonalds Southern Chicken sandwich and a free Southern Chicken Breakfast biscuit. Seriously? The point of me ordering the Myoplex was to eat healthy. Amazon even lists the product under the “Health and Personal Care” category - so not only is the McDonalds cross merchandising completely irrelevant to my purchase… it’s downright cruel and tempting!!
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June 3rd, 2008 at 6:53 pm
This is like the dentist who gives every kid a Jolly Rancher
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