It’s July 4th weekend and I’m in Cape Cod… which means that I’ve now enjoyed several Dunkin’ Donuts iced coffees and wondered why the only DD coffee I can enjoy in California is brewed at home.

Every day, my blog gets a fair amount of traffic coming from Google for search terms like:

- Dunkin Donuts California
- Dunkin Donuts in CA
- No Dunkin Donuts in California

And so on. Those aren’t short / intuitive queries … and they occur thousands of times a week. I’ve even gone as far as to suggest a business model around natural search logs considering that Dunkin Donuts would likely find this information interesting. I’ve received offers to sponsor pages based specifically on the keywords it ranks well for. According to Compete, “Dunkin Donuts California” is the #1 affinity query to my site (I wouldn’t go quite so far…):

Search Google Maps for Dunkin Donuts and the only result is in California… and it’s a closed location that has a request to shut down this listing:

According to Quantcast, “Dunkin Donuts” is the 1,700th most common search query on the web… yet despite California’s size, population and collection of Boston-transplants, there isn’t a single Dunkin Donuts in California. Why?!