I will say it again: Apple and the iPhone are in trouble unless they figure out the App Directory. The iPhone and its platform are only successful and game-changing if it enables content to be produced, released and used. That's not happening. I've written before about Apple's inability (apparent failure?) to meet the demand of potential developers... I've been waiting in the queue for weeks(!). The result is more than just developer annoyance - it's a lack of content for consumers. Here is the most recent screenshot from the App Directory's "New" module which show 21 apps in the last 30 days (note: I am not sure how / why the "new" module is different than searching for "all free apps" or "all paid apps"):

Apple iPhone App Store