I'm Baffled By the New Sprint & Dan Hesse Commercial


This new Sprint commercial, featuring CEO Dan Hesse, seemingly runs during every inning of the MLB playoffs. It baffles me too: - why is he sitting at a diner talking about cell phones and to a camera? - why, in the HD version, is half of his head cropped off? - why does he sound so un-enthusiastic when talking about how cell phones have become mini-computers? If he can't get excited - why can consumers? - finally, why isn't a phone (preferably a smartphone) shown in the commercial?