This new Sprint commercial, featuring CEO Dan Hesse, seemingly runs during every inning of the MLB playoffs. It baffles me too:

- why is he sitting at a diner talking about cell phones and to a camera?
- why, in the HD version, is half of his head cropped off?
- why does he sound so un-enthusiastic when talking about how cell phones have become mini-computers? If he can’t get excited – why can consumers?
- finally, why isn’t a phone (preferably a smartphone) shown in the commercial?

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