JibJab + High School Musical 3 = Perfect Viral Marketing
Submitted by Ryan Spoon on October 25, 2008 – 8:07 amComments
If you have kids – you probably took them to see Disney’s High School Musical 3 last night…
And if you have kids – they probably will put JibJab’s new HSM3 widget on their MySpace pages.
This is what viral marketing should aspire to be:
- customizable
- engaging
- fun and re-watchable
… and it clearly has a business model behind it! Furthermore – the branded experience is what makes the widget enjoyable and attractive. I have shown this to several people now and the reactions are instant laughter… followed by a rush to create their own video!
Well done JibJab!
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