Web 2.0

Mobile

Advertising

Real-Time Web

Social Media

Home » Mobile, Pop Culture, Web 2.0

Apple, iPod Touch Shake Up Yahoo Games Homepage

Submitted by Ryan Spoon on December 12, 2008 – 11:18 amComments

A few months ago, Nintendo and YouTube literally shook up the digital ad world with their Experiece the Wii ad/video. It’s awesome. 4,500,000 video views aren’t too shabby either.

Today, Apple did something similar by running their iPod Touch ad on Yahoo Games front-door. It’s the same ad that has been running on television for quite some time… but it behaves much like the Wii video: changing the rest of Yahoo’s page as the iPod shifts, tilts, and so forth.

I love these ads – far more entertaining and interactive than traditional banner units. Again – the Wii video was viewed 4.5 million times and was discussed, shared and analyzed on countless blogs / sources.

The real questions are:
- how difficult is it to produce these sorts of units and integrate them into the publisher’s site?
- consequently, how scalable does this become?
- and what sorts of CPM lifts do they provide. If Yahoo typically fetches $5 CPMs for that size unit, is this $10? $20? $50?

iPod Touch Yahoo Ad
iPod Touch Yahoo Ad
iPod Touch Yahoo Ad

More at MacRumors – including the video

Popularity: 5% [?]

  • iPod Touch has seen a big market in mobile hand held games which is originally the market controlled by Sony PSP.
  • This is freaking awesome. Can't wait to check out the site. I'm off now.
  • Creative is so killed by Apple. Please understand that Creative had created the iPod patent only not to use the design and pissed the engineer who developed the iPod to join Apple.
  • The advertisement looks really cool. Didn't really catch this earlier.
  • Like you said ads such as these have really shaken up the world and it is nice to see them as they are highly interactive and way better than the usual junk we see on tv day in and day out.
  • only for yahoo homepage?
    hope that they can accept more other game site
  • 4.5 million views sweet!
  • "I love my iphone 3g. It is lightyears ahead of anything else out there. "
  • awesome stuff from iPod.
    Make me love my one more and more
  • Nice I haven't seen both ads and think it's awesome. They used adobe flex and this is impossible to integrate on a publisher ends with embeded flash code.
  • check the well known online stores iPod, I'm sure u'll find it
  • That's an awesome advert! I haven't seen this before now.
blog comments powered by Disqus