With the new year fast approaching, I’ve put together a list of 20 digital media trends I predict in the forthcoming year. I plan to write specific posts about each – so for now, these are just headlines:

- Digital Media properties will be significantly more aggressive with online advertising
- … Facebook in particular
- iPhone Gaming Will Progress Beyond Novelty
- Mobile Apps will find a price point beyond free or $0.99
- iPhone Apps become the MySpace of the music and movie industries: part of every marketing campaign
- Android’s popularity will require hit hardware… which will take longer than anticipated
- Talk of an Amazon + eBay and/or Amazon + Netflix will surface… and make sense
- Subscription services will become more common / popular
- Online gaming becomes even bigger as people seek free entertainment; makes a dent on traditional video game industry
- Acquisitions will be based on break-even and profitable start-ups
- “Burn rate” will be the hot buzz word
- The mantra “What’s Old is New” will ring true
- Some companies will distinguish themselves as winners during the downturn thanks to well-positioned services (The Ladders, BillShrink, etc)
- In-Video advertising will grow… and begin to work
- Video will grow further as people’s appetite for online content moves significantly beyond 30-90 second clips
- Several roll-ups of small/medium sized content players
- A handful of Huffington Post Clones will emerge… successfully
- Verticals with deep targetting will succeed… more than properties that are very wide but shallow
- There will be a major winner in Behavioral Targetting and Cookie Exchanges
- Major content properties (ie newspapers, ESPN) focus sites to push personalities atop headlines

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