20 Predictions for Digital Media in 2009
With the new year fast approaching, I’ve put together a list of 20 digital media trends I predict in the forthcoming year. I plan to write specific posts about each – so for now, these are just headlines:
- Digital Media properties will be significantly more aggressive with online advertising
- … Facebook in particular
- iPhone Gaming Will Progress Beyond Novelty
- Mobile Apps will find a price point beyond free or $0.99
- iPhone Apps become the MySpace of the music and movie industries: part of every marketing campaign
- Android’s popularity will require hit hardware… which will take longer than anticipated
- Talk of an Amazon + eBay and/or Amazon + Netflix will surface… and make sense
- Subscription services will become more common / popular
- Online gaming becomes even bigger as people seek free entertainment; makes a dent on traditional video game industry
- Acquisitions will be based on break-even and profitable start-ups
- “Burn rate” will be the hot buzz word
- The mantra “What’s Old is New” will ring true
- Some companies will distinguish themselves as winners during the downturn thanks to well-positioned services (The Ladders, BillShrink, etc)
- In-Video advertising will grow… and begin to work
- Video will grow further as people’s appetite for online content moves significantly beyond 30-90 second clips
- Several roll-ups of small/medium sized content players
- A handful of Huffington Post Clones will emerge… successfully
- Verticals with deep targetting will succeed… more than properties that are very wide but shallow
- There will be a major winner in Behavioral Targetting and Cookie Exchanges
- Major content properties (ie newspapers, ESPN) focus sites to push personalities atop headlines
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I think that some of your predictions may be on the money, particularly that you believe consumers will turn to online services that save them money on necessary expenses like wireless bills. To that point, I wanted to write a follow-up post that added to the discussion. Thousands of wireless subscribers are locating and eliminating unnecessary charges by having their cell bills analyzed through the website http://www.fixmycellbill.com by a company that I work for called Validas. By uploading your bill, you can find out for free if you're one of the eight in ten wireless customers paying more than you need to. If you choose, Validas provides a highly detailed and personalized adjustment report that, for five bucks, is emailed to your wireless provider in industry specific format in order to implement Validas's cash saving changes to your plan. If Validas can save you more than $5 on your bill (the average customer currently saves $482 annually through Validas), then this obviously provides a cost effective remedy for reducing cellular expenses.
Validas is becoming known as the preeminent advocate for the wireless consumer. Check out a feature about Validas on The Big Idea with CNBC's Donny Deutsch at http://www.cnbc.com/id/22782456/. Validas has also been profiled in the New York Times and Business Week.
Happy holidays, and good luck to everyone reading on saving money in this tough economy.
Dylan
I agree about everything except on Android. To me that hardware is near DOA with the fact there are so many different hardware configurations. Developers are going to have to develop for the lowest common dominator or risk certain users being unable to use their applications.
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I like your list. In particular I think subscription services and Amazon/eBay or Amazon/Netflix are interesting. While Digital Media properties will be aggressive with advertising I think it'll wind up being a failure. Hence I believe Facebook will reposition itself as a portal, and with the help of Microsoft's Live Search overtake Yahoo! and potentially become a real competitor for Google.
My other 9 predictions are on my Blind Five Year Old blog:
http://www.blindfiveyearold.com/2009-internet-a…
I agree with your list especially about video advertising. More and more want to see visuals.
You are so right Jodie. That's why YouTube is such a success and smaller sites like Adwido are following suit with their own spin on video content targeted for online marketers.
I agree with you
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I agree with you
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[...] years ago (somehow it’s been that long), I gave 20 predictions for digital media & e-commerce in 2009. This year, I am going to do it slightly differently and write individual posts about various [...]
Are you making this up as you go along?
able…
It would be nice if you had a script you could run as root to check all tables for hosting providers like us? Nice article!…