Think Considers Its New iPhone App Important?

Jumping out on a limb... but when a company:

1. dedicates 33% of the above-the-fold real estate 2. replaces ad inventory with in house promotions

You can consider it a strategic priority!

The question remains, however, with Weatherbug and other successful weather iPhone Apps available, why: 1. it took so long to create an iPhone app 2. what the differentiating feature set is... is there really a compelling reason to have me move off Weatherbug? (answer: no) iPhone App