A week after Apple took over ESPN.com to attack Microsoft's latest campaign... And two months after they shook up ESPN.com with a terrific iPhone ad.... And over a year after promoted Leopard on NYTimes.com...
Apple released another terrific rich ad campaign - this time on the Wall Street Journal and promoting iLife. Apple seems to have mastered the interactive double ad-unit (horizontal and double-width leaderboard) where the two components interact with one another. The campaigns are integrated with other marketing efforts and encourage user engagement on the publisher's site... an win / win.
