Apple Takes Over Wall Street Journal with iLife Ad

A week after Apple took over to attack Microsoft's latest campaign... And two months after they shook up with a terrific iPhone ad.... And over a year after promoted Leopard on

Apple released another terrific rich ad campaign - this time on the Wall Street Journal and promoting iLife. Apple seems to have mastered the interactive double ad-unit (horizontal and double-width leaderboard) where the two components interact with one another. The campaigns are integrated with other marketing efforts and encourage user engagement on the publisher's site... an win / win.