Love jewelry and fashion?Looking to join an industry leading company and team? Are you a talented marketer excited about e-commerce, user acquisition and social media?
Ice.com, a Polaris portfolio company and the leading internet jeweler operating both Ice.com and Diamond.com, is searching for a VP of Marketing. Reporting directly to the COO this critical role will be responsible for developing and executing acquisition plans to drive profitable, new customer growth.
Contact me directly if interested or if you have great referrals.
Description and Responsibilities:
This critical position is charged with increasing online recruitment for the jewelry sites Ice.com and Diamond.com The VP of Marketing must develop a recruitment strategy that:
- Optimizes current acquisition programs through achieving the right mix of quality advertising partners: ad networks, portals, paid search, affiliates and shopping comparison sites
- Increase the profitability of our online marketing programs through a mix of investment analysis, offer testing, creative messaging, and user interface recommendations.
- Accelerates our move into emerging areas of social marketing: blogs (e.g. sparklelikethestars.com and blog.ice.com), Facebook, Twitter and continue to build out our natural search practice
- Lead the company's efforts to improve our natural search rankings through better site architecture and content
In addition to online marketing skills, the candidate must possess strong managerial/training experience in order to build out a world class acquisition team.