Welcome Droid (and the Ensuing Marketing Blitz)


Droid officially launched today and, as I wrote last night, I expect Droid (and the forthcoming hardware line) to significantly increase Android's market share - and subsequently the developer attention it warrants and receives. Meanwhile, I also expect the Droid marketing blitz to to ramp aggressively. Below are a few screenshots of large, flash-based ad units across VentureBeat, Alley Insider and Verizon.com (a text ad even exists on Google's homepage).

The messaging across the campaign and its various states are: - Droid is Dropping - Droid has Arrived - And my favorite, Compromise Officially Deactivated

droid launch alley insider droid launch venturebeat

droid launch verizon site