After last week’s Apple announcement, I declared HTML5 as one of the winners. Generally, I believe that mobile represents a significant change in our web usage / consumption… and HTML5 plays an increasingly important role in that experience. This certainly is true for publishers…

… and increasingly true for advertisers – who have to create units that intelligently work in different formats, locations, etc. Sprout’s now allows simple creation of rich-ad units that work in both HTML5 and Flash.

The motto: ‘Build once. Publish anywhere.’

Below is a demo of Sprout’s ‘Engage Ads’ platform – showcasing the units in both HTML5 and Flash.

View more on TechCrunch: “Sprout Now Lets You Simultaneously Build Rich Ads In Both HTML5 And Flash”

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