Apple iOS4's Auto Calendar Event Creator

The best feature of Apple's iOS4 update that is overshadowed by background applications, folders, etc? Apple now enables calendar event creation contextually and within email exchanges. When a date and time are written in an email - iOS4 will hyperlink the text (ie Tomorrow at 8:30am) and allow you to add it to your calendar. It's a huge time saver and something I have long wanted in Outlook (where calendaring is a *massive* pain) and in GMail (where there is similar, but flaky functionality).

Apple consistently pulls off these relatively small features and integrates them seamlessly. Why Microsoft hasn't figured out a similar feature within Outlook... over its many years... signals the shift in the two companies' success in consumer products / development.