More than most people, I am very tolerant of advertising... the bigger and bolder, the better! Below, is promoting Toy Story 3. Its big and cute... but it is without context or action: - there doesn't seem to be a Toy Store 3 branded product or promotion - there is no description of the 'integration' and/or promotion... and nothing is clickable - which means that this is purely a branding play ( has 14m+ monthly uniques) ... but branding plays typically occur on content sites or portals (whereas is more of a service) and usually have some sort of action: trailer view, click through, etc.