Geo-Local Overload?


This is picture from Twitpic sums up the options that consumers and brick & mortar retailers face: choice overload. Google Places, Facebook Places and/or Fan Pages, Twitter, Yelp... and that doesn't include Groupon, LivingSocial, and other couponing options. Choice is great - and it drives deeper innovation. But choice can also be overwhelming - and drive non-committal usage.