Christmas Day: Largest iTunes App Download Day. By A Factor.


Apple is preparing its users for Christmas with an onslaught of App promotions. I received the lengthy email this morning (as did millions of others) and its a monstrous, editorialized list of applications (favorites, starter kit, promotions, etc). Why today? Because for most developers, Christmas represents the largest day for app downloads. People are given iPods, iPhones, iPads, and iTunes gift cards - and that results in the year's most active day of app downloads... by far.

While running InGameNow (which did 500,000+ app downloads), nothing came close to Christmas day (measured by downloads). It was larger than any other day by multiples!

So this is Apple's attempt to help folks download great applications (and lots of them) on their new devices. And it is yet another indication that the apps are the marketing channel for these devices.