Ravenwood Fair Passes 10m Monthly Users


I'm a sucker for info-graphics... and here is a really good one to help celebrate the success of LOLapp's Ravenwood Fair social game (note: LOLapps is a Polaris-backed company). Recently Ravenwood Fair hit a few notable benchmarks: namely surpassing 10,000,000 monthly actives and 1,000,000 daily actives.

While the info-graphic is fun... the data and social 'math' is both impressive and important (purchasing habits, virtual goods, LTV, et ). The LOLapps team is deeply analytical (as you would image with a gaming company) and highly skilled at determining ... and affecting ... "social clusters" (which affects virality and value).