Groupon has reached such scale, that you could spend hours digging into the data and come away with dozens of fascinating takeaways (around geography, consumers, businesses, deals, etc). Here are ten fun and perhaps surprising statistics from Groupon over the last month's data. The biggest, obvious takeaway is that Groupon is massive. But that conclusion comes from a few less obvious findings: Groupon does not rely on any one geography, vertical (ie restaurants, services, etc) or promotional offer. While Groupon is associated with top DMAs and with specific offers, their revenue is distributed across location, sector and promotion. The degree to which this is true surprised me.
10 fun findings from Groupon (over the last month):
1. across all deals and locations, the average Groupon drove 350 sales and $8,750 in revenue
2. 68 Groupons collected $100,000+ in sales
3. The average Groupon is a 56% discount
4. Chicago has the two highest grossing sales
5. After Chicago, geography is very diverse: DC, LA, Phoenix, NYC, Orlando, Dallas, Toronto, San Diego, San Francisco and St. Louis are all in the top 20.
6. Though Groupon is oft associated with food, there are no restaurant offers in the top 50 grossing Groupons.
7. Several professional sports teams have run deals. The Toronto Raptors have the most successful NBA promotion
9. The most successful Sushi groupon was out of Minneapolis. Seriously.
10. Houston is the next most successful sushi Groupon (though significantly behind behind Fuji Ya).