Facebook quietly released an important product update for marketers and page-owners: the ability to tag images with pages (in addition to people). It's a simple update / change - but very meaningful and, in the short term, probably introduces an immediate first-mover opportunity for marketers. This is another opportunity to engage with your community and make existing content more visible / viral on Facebook (ie more traffic).
Here are a couple ideas / opportunities.
For instance, what is the celebrity wearing? What is the athlete using?
(related) Alter the way you think about Photos and Feed Posts.
This is a new opportunity for brands to engage via the newsfeed. Similarly, brands can feature photos from the community (yet another way to engage and reward).
Dunkin Donuts has run a daily contest on where fans drink their Iced Coffees. Entrants should be forced to tag the brand. That would be significantly more effective.
Combine tagging of places and pages.
Currently Facebook does not allow places to be tagged... but it should come and that will make the act of checking-in more robust. Photos from a place can be accessed via Places... but with tags, a user's friends will be able to happen upon the location from the feed and from photos.