Twitter Search May Surprise You


Notice anything about the below screenshot of a Twitter search? Only two of the tweets actually contain the search query ("Peyton Hillis").... but all of the returned tweets are relevant and discuss "Peyton Hillis" on the linked landing page. This obviously means that: 1. Twitter (either directly or via partnership) is indexing landing pages and associating that content with the on-Twitter search query

2. Twitter search is far, far more valuable than it once was: a text match within 140 characters. And as 25% of all tweets include a link (thanks Quora), this is a big deal

3. I need to figure out if Peyton Hillis is starting today's game!