Fitness 2.0 as Demonstrated by P90X's New iPhone App.


By now you have surely heard of P90x - the ultra-popular home workout program that become famous for the never-ending infomercials. After the success of P90x, parent company Beachbody recently released P90x 2... and in conjunction with the launch, they released an iPhone application. It's interesting for a few reasons: 1. Fitness 2.0. It's at the intersection of an evolving, important and fast-moving space: fitness 2.0 (for lack of a better description). What's that mean? Applying the new web to fitness: social, gamification, mobile, etc. Note: if you're working on something in this space, I'd love to hear from you. Contact me

2. Gamification & Social Hooks: notice that this app does more than just award badges. It is part of Apple's Game Center.

3. Paid & Premium. You would think that they would package this application for free as a way to drive awareness / purchases of the workout system. Nope. I guess they don't need awareness. SO they are selling it for $4.99 and include in-app purchases that are relatively expensive (videos & clips).

4. High Ratings. Achieving high ratings in iTunes is an impossible task. 4.5 stars out of 83 reviews... for a paid app? That's impressive.