Starbucks Releases New Coffee Brew: Blonde Roast. Runs a Clever Facebook, Twitter Campaign.


This is a fun, light post from always-socially-creative Starbucks. Starbucks is unveiling a new coffee brew (the Blonde Roast) tomorrow (January 12th). In an effort to promote the new roast, they have created a social campaign on Facebook and Twitter called "The Roast I Love". It's clever because it's simple and fun... and leverages social data. In short: users vote for their brew of choice via Facebook and that creates a mini-infographic of sorts: - what your network drinks - what your geography drinks - what you gender prefers - what Facebook fans are saying - and what Twitter is saying

Clever. Relatively simple to create. And based on the activity stream - fans are engaging.