A very quick post to highlight the Call Elmo iPhone app because it is absolutely terrific and genius. The application essentially mocks the Facetime experience - but instead of a friend calling, Elmo calls. And once you pick up the call, your face appears in a mini-screen - just like Facetime. It's brilliant in its simplicity... and in the model. The app is $0.99 and comes with a couple Elmo calls and voicemails. But there are dozens of other videos that can purchased within themed packs. It's terrific and you can tell by the smile in the app - kids love it.

There is no reason this couldn't work beyond Elmo and for other formats / audiences. It's too fun not to be popular.