ESPN Digital Traffic, by the Numbers: The Mobile Tipping Point


The month of September was noteworthy for ESPN's digital properties for a few reason. First: scale. Not only did ESPN reach a record 72.7 million unique visitors - it marked the the largest monthly reach ever within the entire sports category. ESPN accounted for 30% of all sports category usage - more than the Nos. 2 and 3 sports properties combined (Yahoo! Sports and NBC Sports Network, and NFL Internet Group). Second: this was the first month in which more unique people visited ESPN mobile (mobile web and applications) than ESPN.com (47.4m vs. 46.1m). As technology, habits and our product portfolio changes - this trend will continue. And if this shift in usage hasn't yet occurred on your properties... it's a matter of time.

Third: related to the above point, ESPN saw 26.5m users exclusively access ESPN via mobile.... an even more pronounced shift in usage.

More: - ESPN Media Zone - MediaPost - Poynter